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The tone represents a fresh start // (Pantone/Playback)
Every year, Pantone defines the color that will be trending the following year, based on some guidelines. This year, the chosen tone is a vibrant variation of red: Viva Magenta.
WHAT IS VIVA MAGENTA AND WHAT IT REPRESENTS FOR 2023
As the brand explains, Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with energy and vigor. It is a descendant of the red and express family. a new sign of strength.
Viva Magenta is bold and fearless, a pulsating color whose exuberance promotes a cheerful and optimistic celebrationwriting a new narrative.
It’s a lively new red that revels in pure joy, encouraging experimentation and the unrestricted self-expressionis a tone with a rebellious spirit and inclusive of all.
“In this age of technology, we seek inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta is inspired by cochineal red, one of the most precious dyes in the natural dye family, as well as one of the strongest and brightest the world has ever known.” Leatrice Eiseman, Executive Director of the Pantone Color Institute.
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