Slow fashion: discover this movement to lead a more sustainable life

Have you ever stopped to think about who made the clothes you wear? And how was the material for these pieces produced? In many cases, the answer involves the name of an underdeveloped country and a synthetic fabric. With that in mind, slow fashion is a movement that seeks to make this process more local and more sustainable. Want to know more? Just keep reading!

what is slow fashion

The term slow fashion, which can be translated as “slow fashion”, emerged as a movement against mass production of clothes and exaggerated and irresponsible consumption. Based on the duality between fast food and slow food, the concept came to oppose the sense of fast fashion, which symbolizes the big brands, which standardize their clothes worldwide and are known for industrial, impersonal and mass production.

Slow fashion, on the other hand, is a movement that prioritizes quality over quantity and local over global, using sustainable raw materials and labor and small or medium-scale production. The objective of slow fashion is to reduce the environmental impact of fashion, in addition to promoting a more conscious consumption and a more humanized and personal production, reducing the route of clothing to reach the final consumer and valuing each participant in this process.

Why adopt slow fashion?

In the current context in which we live, it is increasingly necessary to rethink consumption, since, when it is done irresponsibly, it can contribute to the precariousness of work, the degradation of nature and many other consequences that, many times, can go unnoticed, although they have a great impact on the world. Therefore, adopting slow fashion can be an alternative to reduce these damages: knowing that all clothing production processes, from fabric making to final product sale, were designed and adapted to a sustainable and conscious method, you support and participate in a more humanized and less harmful means of consumption to the planet and society!

How to adopt slow fashion

Practicing slow fashion is simpler than it sounds! So check out some tips to suit this movement:

Know the brands you consume

Generally, brands that are adept at slow fashion publicize this positioning. That’s why you can find this kind of information on the internet and social media! Another way to learn about the production processes of brands is by talking to shopkeepers and salespeople. Surely, they will be able to inform you better about the particularities of the brand.

Prioritize the location

One of the main problems of fast fashion is the globalized nature of production: the raw material comes from one country, the labor is located in another, and the product passes through several places before reaching the store where it can be purchased. it. Pieces made and sold in the same place contribute not only to regional development, but also positively support more ecological consumption, reducing the carbon emission caused by transport, therefore, it is more sustainable.

Buy what has already been bought

Buying second-hand items at thrift stores and bazaars is also a slow fashion practice. By consuming something that has already been used, it is possible to avoid the production of new pieces and, with that, make the act of purchase a sustainable practice and free from social and environmental impacts. Also, don’t forget to give an appropriate destination to the clothes you’re no longer going to wear: whether donating, selling or discarding, clothes still have a lot to offer!

Practice sustainability beyond ecology

Contrary to what many think, sustainability encompasses factors beyond ecological issues. For the practice of slow fashion, it is also important to make sure that the brand does not practice human exploitation in the workforce and values ​​diversity, in the broadest sense, in the making, production and dissemination of the pieces.

In slow fashion, less is always more

By choosing pieces made with good quality fabrics, avoiding synthetic materials, such as nylon and polyester, which have plastic in their composition, it is possible to acquire products with greater durability and with less environmental impact in the production process. This is the first step towards consuming durable and more resistant clothes, making it easier to reduce the amount of pieces needed for a complete wardrobe.

Now it’s just a matter of kicking off to practice slow fashion and dress sustainably!

slow fashion brands

To consume slow fashion products, we separate a list with some options of national brands that practice slow fashion:

• Psychotropic: with artisanal production and on a small scale, the store is perfect for women who like printed and unique clothes!
• Side B: minimalist pieces define the brand’s style, which advocates the production of durable and sustainable clothing.
• Toda Frida: with a more romantic touch, Toda Frida’s pieces are manufactured in Brazil through conscious and ecological production.
• Superfluous: valuing the workforce, local production and concern for the environment are values ​​practiced by the brand.
• Boutique São Paulo: in addition to selling new products, produced according to slow fashion, the brand also works with used items, valuing second-hand clothes.
• Aside: colorful and versatile, the pieces of this brand are produced locally and on a small scale.
• Chico Rei: those who like printed t-shirts can wear this product made with vegan material and sustainable production!

Slow fashion is just one of the movements that seek to consume more sustainable fashion. So be sure to learn more about other topics in this regard, such as upcycling!