Rosewood: creative and luxurious invasion in hotels in São Paulo

In 2014, when the exhibition Made by… Made by Brazilians enthralled visitors in the old Matarazzo Hospitalin Bela Vista, one could imagine that the French businessman’s plans Alexandre Allard, who had bought the complex, were far from modest. At an estimated cost of 15 million reais, the assembly was a creative invasion that advanced the importance that art would have in the future Cidade Matarazzo space. The complete complex that will occupy the area with stores, a business building and a cultural center, among other undertakings, should be ready next year, with an estimated investment of 2.7 billion reais. But it is already in full operation, and with a busy schedule, or fully bookedas they say in hotels, the Rosewood Sao Paulo🇧🇷

The first Brazilian unit of the six-star chain, the hotel occupies the former Countess Filomena Matarazzo Maternity, next to Capela Santa Luzia, a building from 1922 that was renovated and promises to become a dream address for brides (an underground ballroom will also be in operation). A member of the ultra-luxury category, the Rosewood has a project signed by the architect Jean Nouvelwinner of the most famous award of his profession, the Pritzkerand by the designer Philippe Starckin love with the texture of natural stones, always enhanced by lighting.

Both French, they created the ideal setting for 57 contemporary Brazilian artists to shine: there are more than 450 works, including paintings by Vik Muniz at the imposing entrance, a tapestry of Regina Silveira and one of the corridors of rooms completely painted by the muralist Ananda Nahu🇧🇷

Even those who are not staying there can enjoy the gastronomy of the place. Commanded by the chef Felipe Rodriguesthe kitchen team has strong female leaders. Saiko Izawa takes care of the confectionery, Rachel Codreaschi is executive sous chef and Ana Paula Ulrich responsible for mixology. She makes the drinks at Rabo di Galo, one of the most impressive environments among all the impressive environments in the hotel. Intimate, the bar has walls decorated with musical instruments, many of them indigenous, and the ceiling designed by the artist Hairwith waves of colors and flying celestial bodies, a reference to his experience with ayahuasca.

When taking the Hallucinogenic elevator (they have their own name and exclusive works of art, such as mushrooms and other plants that make up the “cultural ethnography of the Brazilian magical flora” in Walmor Corrêa) it is possible to access the rooftop, where the pool with hand-painted tiles by the artist is located sandra belt🇧🇷 In the São Paulo skyline, the new Mata Atlântica Tower stands out, with balconies full of trees such as jabuticabeiras and pitangueiras. There, there will soon be more rooms for guests and also apartments for residents. Luxury in São Paulo has never been so exciting and enchanting.

Three questions for the general manager of Rosewood São Paulo

Since the inauguration, which comment have you heard the most from guests? Despite having all the local materials, the guests are convinced that everything was imported… They cannot believe that this project is being done in Brazil by Brazilians.

What is the biggest challenge in managing a six-star hotel in São Paulo? Try not to be a six-star hotel, because that doesn’t exist. Rosewood really wants to be recognized as a lifestyle brand and privilege experiences.

What is your favorite space at Rosewood São Paulo and why? Probably the energy of the delivery rooms (where 500,000 babies were born) converted today into exclusive hotel suites… However, the ubiquity of art and culture everywhere makes me change my mind daily about humor and feelings.