The new Coca-Cola mascot is very bizarre and we are shocked

Coca-Cola decided to rest the image of the polar bear and launched a “new mascot” this week. But he’s just really weird.

“What if we made a language take on a life of its own, then it becomes huge and becomes the best friend of the person who owned the language?”, said someone at a meeting of Coca-Cola publicists. And, well, this trippy premise was approved with flying colors.

The concept behind all this is the idea that the soda tastes so amazing that it takes you to places you never imagined. And, yes, the result looks like… how to say? The trip of someone under the influence of hallucinogenic substances.

We still can’t decide if we like this novelty or not, but we already want to see the giant tongue in new adventures. Why not?

The commercial was released in the UK, but you can check it out on YouTube: