7 Pieces That Have Become Iconic

, as we know, can produce common pieces, without great appeal, or true works of art capable of staying forever in the memory of viewers. Who doesn’t remember, for example, the First Bra campaign (1987) or the children dressed as pets in the 1996 Parmalat commercial? They are part of the affective memory of many people.

O awesome.club made a selection of international advertising campaigns that showed that the most important thing is not always making money, but also spreading a little kindness, humor and good vibes to the world.

US underwear brand Fruit of the Loom ran an extraordinary campaign to publicize its new clothing collection that ‘is literally unnoticeable’. In unobvious locations on the streets of New York, $1,851 (1851 is the year the brand was founded) and underwear were hidden. You don’t have to perform any difficult task to keep the money, but to find the hiding place, you have to pay attention to the propaganda: read the text written in small print on the poster, use binoculars installed in front of a brick wall or open a window. little box that is in the middle of the street. In a city of 9 million people, only 6 deciphered the mysterious clues and received the prize. But the company claims that the streets still hide some more ‘treasures’. That is, there are still people who can pocket good money.

Canadian airline WestJet Airlines has prepared a huge surprise for 250 lucky customers. At one of Canada’s airports, passengers waiting to board could scan their ticket and chat with a virtual Santa Claus, who would ask what they wanted for Christmas. Immediately afterwards, 175 volunteers in the destination city went to the stores to buy what the person had ordered. Thus, when looking for luggage on the conveyor belt, passengers found what they had asked for: cell phones, cameras and screens, for example. Check out the emotions of the passengers when they are surprised. Proof that childhood hope lives within each person, regardless of age.

The Pandora brand recorded a very touching video about children and their mothers. The little ones were blindfolded and given the task of identifying their mothers among 6 women, using only touch. Obviously, everyone got the choice right, but it’s impossible to hold back the tears as the process unfolds. The idea of ​​the campaign is: “Each woman is unique”.

“Beautiful” / “Ordinary”

The Dove brand carried out a very creative experience by placing signs with the words ‘Beautiful’ (or Bonita ) and ‘Average’. The team responsible for the campaign recorded the decision of hundreds of women and then asked them why they chose one of the doors. And you, which door would you choose?

A company that produces greeting cards conducted a social experiment dedicated to Mother’s Day. In newspapers and on the Internet, advertisements were published announcing the existence of a vacancy for director of operations, inviting interested parties to an online interview. Candidates were told that the vacancy required knowledge in areas such as medicine, finance and cooking, as well as an endless list of tasks that had to be completed. There would be no time left for sleep or vacations. The work was unpaid. The reaction of all 24 participants was the same: “What? No! Who would take this job?”. And the interviewer replied, “A billion people. The hardest job in the world is being a mother.”

The Danish TV channel TV2 also carried out a social experiment: in a common environment, the test organizers placed people who are very different from each other: rich and poor, natives of the country and immigrants, residents of the countryside and the city, religious and atheists. Each of these groups should step inside a corresponding rectangle drawn on the ground. Afterwards, a presenter would ask the questions: “Which of you was the ‘clown’ at school?”, “Which of you is an adoptive parent?”, “Who likes to dance?”, “Who is heartbroken right now?” . Those people who answered affirmatively left their rectangles and approached. The purpose of the experiment was not to judge or label others, but to find similar characteristics among them. Watch the video below.

Disney decided to play with visitors to a shopping center and installed a lighted stand behind which Disney characters were hidden. When people passed by the place, the characters repeated their movements and then started playing with the visitors. The video below shows how it all happened.

What advertisements do you find memorable? Shall we make a list of the most beloved advertisements in history? Indicate one and the next follower will indicate the next one!