35 biggest beauty trends for 2023 –

You’ll want to test every beauty trend for 2023 in front of the mirror / (Klaus Vedfelt/Getty Images)

From Slugging to the Butterfly Cut, the skincare, makeup, hair and body trends set to take over in 2023 have been revealed in Beauty Pie’s highly anticipated report.

Its experts analyzed the Google search volume of hundreds of beauty trends to discover the ingredients, products, techniques and approaches that people will be looking for most in 2023.

“5 of the top 10 beauty trends are hair care, 3 are skin care and 2 are makeup”

“We totaled the number of global searches made on Google last year and compared the results with the previous year to reveal which ones are growing the most in popularity,” he explains. Nicola Moultoneditorial director of Beauty Pie,

Spoiler alert: 4 of the top 10 trends are animal-inspired haircuts, from octopuses to jellyfish.

FIRST BIGGEST BEAUTY TREND OF 2023:
butterfly haircut
+ 12,432%

This cut saw an incredible popularity spike of 12,432%, suggesting it will be a trend that is set to dominate in the coming year.

It combines short layers with long layers to add dimension, movement and body to the strands. The benefit of combining the longer length with the shorter layers is that they “hug” the chin and jawline, framing the face and giving more contour.

SECOND BIGGEST BEAUTY TREND OF 2023:
octopus haircut
+ 6.104%

“The octopus haircut is a heavily textured look that uses shorter layers on top, while thinner, longer hair lengths are styled underneath – which (very subtly) resembles the shape of an octopus,” he says. Nicola.

It is considered an evolution of the mullet cut — yes, that “Chitãozinho e Xororó” cut.

THIRD BIGGEST BEAUTY TREND OF 2023:
Coquette Makeup
+ 1,690%

This trend is really a mix of trends such as 2014’s soft grunge and ballet core. It’s a hyperfeminine type of makeup. Think of the Lana Del Ray-style lined eye and rosy blush on the cheeks.

FOURTH BIGGEST BEAUTY TREND OF 2023:
jellyfish haircut
+ 1,185%

The jellyfish hair cut is a blunt bob with a mullet and ranks fourth. “This haircut style is inspired by the traditional Japanese princess cut – the top layer is cut very strikingly, with longer lengths around the perimeter,” says Nicola.

It’s a cut for the most daring, for sure.

FIFTH BIGGEST BEAUTY TREND OF 2023:
Chebula Serum
+ 922%

Chebula is an anti-aging Ayurvedic herb rich in antioxidants that helps hydrate and brighten the skin and can even correct sun damage. It’s no wonder, then, that it’s the #1 skincare ingredient that should dominate our skincare routines for the coming year. “Chebula is touted as one of the most powerful antioxidants in the world,” explains Nicola, “it fights fine lines and wrinkles by stimulating collagen production to give you smoother, stronger skin. It also helps regulate pigmentation and minimize inflammation.”

SIXTH BIGGEST BEAUTY TREND OF 2023:
Peptides for the lips
+ 442%

Peptide-based lip treatments have seen an increase in popularity of over 400%, so they should be one of the biggest beauty trends of 2023. They are a restorative method for creating naturally plump, smooth lips and minimizing the appearance of lines. thin.

SEVENTH BIGGEST BEAUTY TREND OF 2023:
slugging
+ 392%

Slugging was, in fact, one of the main beauty trends of 2022 not only in the skin but also in the hair and nails, and the technique is here to stay in 2023.

The simplest way to describe slugging as is a skincare step where you use a petroleum-based product (like Vaseline) all over your skin as your last nightly skincare step. This technique reinforces the skin’s protective barrier, keeping the products you used before “inside” the skin and can be very effective in protecting against transepidermal water loss.

EIGHTH BIGGEST BEAUTY TREND OF 2023:
spiky bun
+ 257%

Fueled by a love of ’90s and ’00s nostalgia, the spiky bun is back. “This is a high bun with an ultra sleek finish. Seen on Bella Hadid and Kendall Jenner, the spiky bun has officially kicked the messy bun off its pedestal,” says Nicola, “It’s easy to create, looks effortlessly chic, and there are tons of tutorial videos on social media if you want to try it in 2023. .”

NINTH BIGGEST BEAUTY TREND OF 2023:
wolf cut haircut
+ 135%

Another animal-inspired hair trend we’ll be seeing more of in 2023 is the “wolf cut,” better known as the Wolf Cut. The hipster understated mullet style was one of the hottest trends of 2022, with over 1.9 billion TikTok views and the trend is still alive in 2023.

“It’s basically the younger, less rebellious sister of the mullet – offering trendsetters an edgy hairstyle without looking too extreme,” says Nicola.

TENTH BIGGEST BEAUTY TREND OF 2023:
“Doll” eye makeup
+ 122%

A wide, round-eyed look has increased in popularity by 122% by 2023. The so-called “Doe Eyes” is an innocent rather than sensual look, with makeup that makes the eyes look bigger and brighter. Mascara is your best friend for creating this look.

THE 35 MAIN BEAUTY TRENDS FOR 2023

In addition to this top 10 top trend that spans all categories, here are the top trends for each beauty category: skin care, makeup, hair care, and body care (the percentage represents the increase in volume of Google searches).

SKIN CARE

1. Chebula Serum 922%

2. Lip Peptides 442%

3. Eyelash Serum 75%

4. Lip sunscreen 72%

5. Skincare products with 42% refills

6. 30% ceramide serum

7. Electrolytes 29%

8. Moisturizing Peptide 28%

9. Skin protection barrier 27%

10. SkinCycling 26%

MAKEUP

1. Coquette Makeup 1,690%

2. Makeup Doll Eyes 122%

3. Lip Stain 53%

4. Makeup Avril Lavigne 39%

5. Lipstick refill 29%

6. Rhinestones for makeup 27%

7. Glam Grunge Makeup 25%

8. Skin Tint 23%

9. Lips Popsicle 15%

10. Barbie makeup 11%

HAIR CARE

1. Butterfly haircut 12.432%

2. Octopus haircut 6.104%

3. Jellyfish haircut 1.185%

4. Spiky bun 257%

5. Wolf Cut 135% haircut

6. Twisted bun 89%

7. Scalp Serum 47%

8. Haircut to contour the face 24%

9. Loop Braids 19%

10. Barbie Hair 3%

CARES WITH THE BODY

1. Mewing 62%

2. 34% Collagen Supplement

3. Body soap with Niacinamide 25%

4. Nail nails 9%

5. Ashwagandha 6%