What is AESTHETIC?

What is aesthetic? If you use social media, you’ve probably seen the hashtag. The term has even crept into advertising, and there it ceased to be the domain of “la chaviza.” So here we explain where the concept came from.

Aaesthetic on the internet

The term aesthetic is used to describe a lifestyle that is accompanied by a visual style, a style linked to fashion, a musical genre or a subculture. The word became trendy at the beginning of the second decade of the 21st century, mainly among teenagers and the occasional university student.

On the Internet you can usually identify the trend by the combination of colors, fonts, textures and images. And here we present four of the best-known aesthetic styles.

What is vaporwave

The aesthetics vaporwave It is characterized by the combination of retro images from the 80s and 90s, with saturated and bright colors, geometric patterns and nostalgic elements. It emerged in the 2010s. Its inspiration is pop music, synthwave, smooth jazz and muzak.

Vaporwave takes influence from commercial advertisements, television images, album covers, and the digital art of the early years of the Internet. These elements are distorted, decontextualized and manipulated to create a retrofuturistic atmosphere, often associated with a feeling of melancholy and criticism towards consumerism and mass culture.

As for music, vaporwave uses samples of popular songs, adding effects such as slowing down, repetition, and manipulation of voices and instruments. The result is ambient, atmospheric and relaxing music, which evokes a feeling of nostalgia and escape.

What is cottagecore

Cottagecore is an aesthetic movement that originated on social media, especially Tumblr. This style is inspired by country life and nature, evoking a feeling of nostalgia and connection with nature.

The term combines the words “cottage” (cabin, in English) and “core”, which is used to denote its essence in the context of social networks. Idyllic images of rustic houses, flower gardens, green fields, peasant clothing and activities such as gardening, home cooking, sewing and reading are characteristic.

In fashion, cottagecore is associated with vintage clothing, soft and natural fabrics, floral prints, lace, long dresses and straw hats. The colors are usually soft and pastel, such as pink, yellow and green.

Cottagecore also extends to other aspects of daily life, promoting a simpler lifestyle, in harmony with nature and focused on traditional and artisanal activities. This may include preparing home-cooked meals, gardening, decorating with vintage items, and appreciating nature and animals.

What is e-girl

The term “e-girl” is derived from “electronic girl” and refers to women who adopt a style that is characterized by a combination of elements of alternative fashion, bold makeup and anime. Some of the distinctive features of the e-girl aesthetic include:

Eye-catching makeup: E-girls often use expressive makeup. This can include heavy eyeliner, vibrant colors on the lips and cheeks, and often highlighting the eyebrows.

Colorful hairstyles: Hair dyed in bright colors is common in the e-girl aesthetic. Popular colors include pastels, blues, pinks and purples.

Alternative fashion: E-girl fashion combines elements of alternative styles such as grunge, punk and street style. Common clothing items include graphic t-shirts, cropped tops, baggy jeans, fishnet tights, baseball caps, and accessories such as chains and chokers.

What is kawaii

The word “kawaii” is of Japanese origin and translates as “cute” or “tender” in Spanish; It represents a cultural sensitivity and a way of appreciating the adorable.

In the kawaii aesthetic, visual elements and behaviors that evoke tenderness and charm are mixed. Some distinctive characteristics of the kawaii aesthetic include:

Adorable characters and designs: The kawaii aesthetic is based on the presence of cute characters and designs. These can include anime and manga characters with big eyes, rounded shapes, and bright colors, as well as animals, objects, and elements of nature that are depicted in a cartoonish and charming way.

Soft, Pastel Colors: Soft, pastel colors are common. Shades such as pink, lilac, light blue and pastel yellow are used to create a sweet and aesthetically pleasing aesthetic.

Simple and minimalist designs: Although the kawaii aesthetic can be detailed, simplicity in the designs is also valued. Clean lines, basic shapes and minimalist designs contribute to the feeling of innocence and tenderness.

The kawaii aesthetic is expressed through a variety of kawaii icons and symbols. Some examples include hearts, stars, clouds, rainbows, flowers, and foods such as ice cream and cakes.

People who identify with the kawaii aesthetic can adopt a way of being kind, friendly and playful, showing a positive and happy attitude towards the world.

What is Dark Academia

It is inspired by the image and atmosphere of traditional schools, especially those related to higher education and classical culture. It is characterized by its melancholic, intellectual and romantic aesthetics.

Some of the distinctive features of dark academia aesthetic include:

Classic and Academic Dress: Dress style typically includes items such as knit sweaters, blazers, dress shirts, canvas pants, pleated skirts, ties, loafers, and boots. Dark colors, such as black, gray, brown, and forest green, are common in the color palette.

Literary and academic influences: Dark academia is based on the appreciation of classical literature, philosophy, history and the arts. Followers of dark academia usually show interest in famous authors and literary works. They may also be fascinated by ancient architecture, references to mythology, and academic environments.

Melancholic and nostalgic atmosphere: The dark academy is characterized by its melancholic and nostalgic atmosphere. You can see spaces with shelves full of books, old libraries, cozy cafes and traditional university campuses. This aesthetic seeks to evoke a sense of intellectual romanticism and a connection to the past.

Dark academia focuses on the importance of knowledge, learning, and the pursuit of wisdom. Followers of this aesthetic often show interest in self-taught learning, intellectual discussions, and participation in academic activities.

In addition to its aesthetic aspect, dark academia has also become an online community in which followers share their readings, book recommendations, photographs of academic environments, and discussions on topics related to education and classical culture.