Luxury pyramid, the way to know the level at which brands are divided

Is what you’re wearing really luxury? Or is it so-called “accessible luxury”? The fever to wear “branded clothes” has become a very important part among millennials and centennials. Showing a company’s logo is synonymous with economic power, but as they say “not everything that glitters is gold.” Discover thanks to the luxury pyramid, at what level of exclusivity is your favorite brand.

The use of social networks has catapulted the desire of many young people, adults and children (believe it or not) to want to belong to a specific social group. And many times it is thanks to the brands that some achieve it.

As we mentioned, today there is a logo fever very important in social networks. It seems that wearing a shirt with the emblem of Versace, Fendi or Gucci It is synonymous with social and economic power. It’s like a message of “I made it; I have access to these brands that not everyone in society can afford.”

However, within “luxury brands” there are differences and this is where the luxury pyramid comes in, which is divided into accessible, luxury and supreme luxury. Let’s start with the first one.

What are the accessible luxury brands?

At the base of the pyramid you find massive luxury:

Tory Burch

Mark Jacobs

Michael Kors

Furla

Kate Spade

coach

Proenza

Vivienne Westwood

APC

Ganni

Polène

What are the luxury brands?

In this division we have three branches:

contemporary, made up of: Jacquemus, Alaia, Alexander McQueen, Acne Studios, Jil Sander and Maison Margiela, among others.

Classic: Gucci, Louis Vuitton, Fendi, Celine, Loewe, Burberry, Givenchy, Valentino, Miu Miu and Bottega Veneta.

Legacy: Bvulgari, Dior, Cartier, Goyard and Fauré Le Page.

What are the supreme luxury brands?

There are only three brands here, could you guess?

Chanel, Hermés and Delvaux. There’s no more.

One more day, learning a little more about history and fashion.