Toy brand advocates ending division between boys and girls play

Who says boys can’t play with dolls or house? And if the girl wants to set up an slot by herself, why not? TOP-TOY, the largest toy chain in northern Europe, licensed from the American brand Toys “R” Us, has decided to put an end to stereotypes when playing🇧🇷 In his toy publicity photos taken earlier this year, different children appear playing with the same products.

The company’s idea is to avoid suggesting that certain toys are created only for boys or girls, so that the little ones can decide which ones they want to play with. “We want our catalogs to reflect the true way boys and girls play, not to present a stereotypical view of them. If both girls and boys like to have fun with a toy kitchen, then we want to reflect that standard”, said Marketing Director Thomas Meng in an interview with The Guardian newspaper.