The wet, licked hair trend is back

At Milan Fashion Week (SS13), models from the Gucci and Prada brands drew attention by showing off their hair with a wet look, known as the “wet effect”. Some celebrities have already adopted the style even at gala events. In Brazil, the trend has also started to appear.

The character Bianca, played by Cléo Pires in the soap opera Salve Jorge, was one of the first to adopt the hairstyle, which literally promises to make the head of Brazilian women who like novelties and want to bet on a different and modern look.

when to use

According to hairstylist Malu Alves, from the Jolie Studio de Beleza salon, in Rio de Janeiro, the most positive aspect of wet hair is that it is very versatile. It can be used on both long and short hair and looks good during the day and night. Everything will also depend on the clothes you are going to wear and the style you want to adopt, more casual or more tidy.

“For the long ones, it looks good to be used in a hairstyle like ‘going off the beach’, with a scruffy braid or a bun. In short hair, they can be used in all kinds of ways”, he explains.

Benefits

The hairstyle, in addition to being stylish, helps to reduce volume and frizz, because products that add weight to the hair are used to give the wet effect. The ideal is always to use gel, but you have to be careful when choosing, so you don’t run the risk of getting your hair too hard.

The hairstylist’s tip is to opt for the most modern products, especially liquid versions, which are softer and leave the hair with shine and movement. And no trying to use oils. “Instead of looking wet, it will look luscious, giving the impression of dirty hair,” she says.

how to do the hairstyle

• Wash your hair.
• Just use the towel to dry them.
• With the strands still damp, apply the gel of your choice.
• Comb it the way you like.

The most used style has been the slicked back style. A ponytail can also be a good option.

Always use common sense

The hairstylist always recommends using common sense, trying to make a hairstyle that matches your face type and your style. “Usually this hair gives a more relaxed and fresh air to the look. But on short hair, it can also be very classic, if used with a lot of gel, combed back or with a side parting”, he concludes.

See in the gallery some photos of celebrities using the style in their hair and get inspired to create your own wet hairstyle.