The influence of colors on emotional states

Our emotional states are not only determined by external events. There are many elements that affect them in more or less subtle ways. Therefore, if we know them, we can use them to our advantage, such as a tool to manage our internal state based on the need of each moment. In this case, we are going to discover the influence of colors on our emotions.

The psychological effects that each tone of the color range has on human beings began to be studied in the 18th century.. Since then, various disciplines have investigated its influence, and important findings have been made. The colors around us have an impact on us, especially children. Therefore, let’s make proper use of them.

The influence of colors on emotional states

Each tone produces different sensations in us and predisposes us to experience a different mood. Thus, Each one will be more appropriate for different moments, spaces and activities.

Red

Red is the strongest color in the entire color range. It is a warm tone that is usually associated with concepts such as love, passion, vitality or energy.. It can also give us feelings of restlessness and haste. For this reason, many fast food restaurants use it in their establishments, logos and packaging in order to ensure that customers remain seated at the table for as little time as possible and leave room for the next ones.

Red tones can cause palpitations, increase blood pressure and increase desire and arousal. They will be appropriate to generate these states. But also They can be very useful for those people who suffer from demotivation, depression, loneliness and other negative moods.. Well, the color red will help elevate your mood.

Green

The color green generates precisely the opposite influences. It has a sedative and calming effect, reduces tension and creates a calm environment. Therefore, it is especially recommended for those who suffer from stress or anxiety and need to reduce this agitation and nervousness.

On the other hand, this color is also associated with nature and gives freshness and lightness to environments.. It may be the ideal tone for a children’s bedroom for an excessively restless child, as it will promote pleasant relaxation and help him fall asleep.

Orange

Orange is the color of optimism, it boosts our energy, fighting fatigue and increasing our motivation.. If you feel overwhelmed, lost, confused and hopeless, surround yourself with these tones and allow their energy to modify your pessimism.

Blue

The blue is a relaxing color that inspires tranquility. It generates a feeling of calm and freshness in people. It is associated with the sky and water and is synonymous with harmony, seriousness, freedom and purity. Blue, as a cold color, can also induce feelings of sadness or distancing.

Yellow

Yellow is the ideal color for writers, publicists and all those people who want or need to enhance their creativity. This tone enhances imagination and mental speed and can be ideal to help you regain inspiration.

Pink

It is a calming color associated with love, kindness and femininity. It inspires calm, relaxes and is romantic. Some shades of pale pink are relaxing, while very bright and vibrant shades can be stimulating or even irritating.

White

The color white is the color of relaxation par excellence. Inspires purity, peace, innocence and cleanliness. It is a color that can be used for tranquility and serenity. On the positive side, it can convey include cleanliness, freshness and simplicity. On the negative side, white can appear stark, cold, and isolated.. Think about how a large, white, empty room can seem boring and austere.

Black

It transmits elegance, sobriety and formality. Arouses negative emotions, such as despair, sadness, melancholy, unhappiness or irritability. It is the color of the mysterious and the hidden.

Purple

The color purple is associated with wisdom, creativity, royalty, power, ambition and luxury. It can also represent magic, extravagance, peace, pride, independence and wealth.

Brown

Like other dark colors, it is associated with more negative emotions such as loneliness, sadness and isolation.. In large quantities, it can appear vast, austere and empty. It is often described as natural, down-to-earth and conventional, but brown can also be sophisticated.

Grey

It is considered a neutral color and is associated with balance, order, respect and elegance. However, it is also associated with mediocrity or decrepitude. Light gray generates feelings of peace, tenacity and tranquility.

How to use the influence of colors?

To take advantage of the potential that colors have to modify our moods, we can perform several actions. First of all, If there is a space in which you want an emotion to be constant, you can choose to paint the walls. For example, as we mentioned before, green for a bedroom or yellow for a painting studio or a children’s play area.

If you do not want the impact to be so invasive, you can choose to use small decorative elements in a specific tone., which provide the color point on a white space. You can use red objects to enhance vitality and mood without making it as strident as if it were the color of the entire room.

Finally, One of the most valuable resources is to dress according to what we want to provoke. in us, but also in others. Our image is our letter of introduction, and we can use colors to control, to a certain extent, the impression we make.

For example, Use the color black if you want to convey sobriety and elegance. Dress in blue tones to show confidence and security in yourself and spread that feeling of security to others.. Make use of pastel colors if you want to give a more cozy and sweet image and opt for gray to reflect order and balance. It is up to you to choose the impression you will create with your presence.

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