Sephora Beauty Run reaches its 10th edition with a new route –

A tradition for ten years, the famous annual women’s race Sephora Beauty Run takes place on the June 25th, and invites everyone to have fun on the most famous avenue in São Paulo, Marginal Pinheiros. The event takes place at Shopping Morumbi, in an exclusive arena, with brand experiences and a special attraction. Participation, upon registration, must be carried out through the official website, from the 29th of May.

The Sephora Beauty Run is a 6km run and open exclusively to all women: from those who like to walk to those who run professionally. To participate, the runner registers on the event’s official website, which guarantees a pre-kit for the day of the race. In this pre-kit she receives an exclusive complete uniform: shorts, t-shirt, visor, bag and bib number to guarantee a unique experience.

The registration fee is R$330 + a convenience fee of 9% (value for the first batch) and, after confirmation, the athlete must pick up the pre-kit at the Sephora store chosen at the time of registration – Eldorado and Higienópolis on the 22nd and June 23rd, and Morumbi on the 22nd, 23rd and 24th of June.

“At Sephora, we believe that sport and well-being are part of building real beauty, from the inside out, and helping women in this process is in the French network’s DNA. Beauty Run is a great experience that brings us even closer to the female audience and translates this purpose. With this real connection, we became one of the main street races in Brazil”, explains Cataldo Domenicisdirector of marketing for Sephora in Brazil.

The beginning of the event takes place on June 25th, from 6 am in the open parking lot of Shopping Morumbi, in São Paulo. After completing the route, all runners pick up the finisher kit valued at more than R$700. With four variations, the chosen kit must be selected at the time of registration and includes assorted products from brands: Caudalie, Sebastian, Sephora Collection, MAC, Kylie Cosmetics, Benefit, Bruna Tavares, Mari Maria, Rose inc, Biossance, Bumble and Bumble, Aveda, Braé and Givenchy.

In this edition, the Sephora Beauty Run also has a special attraction in the arena. At the end of the race, all the beauty runners can enjoy the Timbalada show. Perfect for releasing all the endorphins after the challenge is complete! In this area, athletes will also be able to enjoy and experience all the novelties of this year’s arena, which includes a Ferris wheel and exclusive activations from partner brands.

SERVICE
Date: 6/25 at 6am
Registrations: from the 29th until May until reaching the maximum number of registrations.
Withdrawal of the pre-kit: from 10 am to 10 pm – Shopping Eldorado and Shopping Higienópolis on June 22nd and 23rd, and Shopping Morumbi on June 22nd, 23rd and 24th.
Value: 1st batch: BRL 330 + website convenience fee (including pre-kit and finisher kit) and 2nd batch: BRL 350 + website convenience fee.