Mascara: the best masks and tips for a powerful look

It all started back in the 19th century, when French perfumer Eugene Rimmel created what would be one of the most sought after cosmetics among women: mascara. Created to highlight the lashes, the product is essential for anyone who wants to ensure a powerful look and complete make-up.

With the evolution of the beauty market, mascara is no longer just a “black paint” to originate a range of products that meets the demands of the clientele. Curvature, stretching, volume and definition are some of the most important items to be evaluated when purchasing a mask. Below, you can see the best options available for purchase!

1. Full Exposure & Big Volume L4 Ruby Rose: the cheapest

The darling brand of the moment also took care of the mascara line. Ruby Rose’s L4 mascara pleases for its efficient applicator and for allowing you to create “layers” with the product without making the lashes look heavy.

2. The Colossal Volum’ Express Washable Maybelline: voluminous effect

Among Maybelline’s varied line of mascaras, The Colossal Volum’ Express is successful for giving volume, lengthening, definition and curl to the lashes. Its formula has no soap, dyes or alcohol and is ideal for those who have sensitive eyes or wear contact lenses.

“I’ve used it for running and the mascara didn’t smudge. I have also used it from morning until late at night and the product did not crumble.” – Marina Smith

3. 4D Tango: 2 in 1

With a very competitive price, Tango’s 4D mask promises a 4D effect that lengthens and adds volume. It has two applicators (one on each end) and is also waterproof.

“A super positive point is that the packaging comes with 17g of product and that is a generous amount compared to other brands.” – Larissa Couto

4. Mark Big & Style: striking look

Avon’s mask is the perfect combo for those who value quality and low price. The product is based on a formula that does not stick and, therefore, can be reapplied several times a day.

“From the beginning it has a good texture, lengthens the lashes and gives them good volume and definition.” – Marina Fabri

5. Explosion Effect Make B.: maximum elongation

Defined and intensely black eyelashes is what the Make B line mascara promises. The product has a formula enriched with special particles that guarantee 12x more volume, 13x more stretching and 8x more curvature.

“The volumizing and stretching effect it gives from the first pass really impressed me!” – Bia Munstein

6. Lash Intensity Mary Kay: efficient applicator

Those who have short lashes and not too curved can bet on the Lash Intensity mascara. The great differential of this mascara is the applicator that has bristles specially developed to give an elongated and more voluminous effect.

7. Soul Turbo Eudora: 3 in 1

The Soul Turbo Mask dispenses with the use of an eyelash curler as it features a brush with irregular bristles that stretches, fills and curves the lashes in the first application. The product is complete and enhances the look with a lasting effect.

“The impression that was left is that my eyelashes have multiplied, in addition to the root being very black, looking like I applied an eye pencil!” – Priscila Paes

8. Divina Quem Disse, Berenice?: super black formula

This mask is for those who like a powerful and striking effect. It has a thin applicator that allows you to reach the lashes from the roots and build layers without accumulating product. Mascara promises lengthening, curling, volume and definition.

9. Supermascara Tint Aquarela Natura: fast drying

A quick-drying mascara is beneficial for those who like to apply several layers of product to their lashes. The effect intensifies with each application, providing instant stretching and a striking black color.

“(…) managed to leave the lashes elongated, with volume and well separated, they did not stick together.” – Luiza Gomes

10. My Black Volumão Payot Boca Rosa: Italian technology

The Italian technology present in Payot’s mascara formula is a special combination of waxes that wrap the eyelashes with a type of plastic film. The mask has a great result for all types of eyelashes, including the lightest and thinnest.

“The applicator is very large, curved and full of silicone bristles that are firm and comb the hair without leaving it clumpy.” – Andreza Goulart

The mascaras shown so far are ideal for those who value quality and pocket-friendly prices. Now all you have to do is choose the perfect mascara for your lashes!

How to apply mascara like a pro

With a few simple tips, you can make the most of the mascara effect and get even fuller and longer eyelashes. Know how:

• Start with the lower lashes: apply the mascara first to the lower lashes to avoid smudging the makeup. Another tip is to always look ahead when applying the mask;
• Enjoy the product: repeatedly putting the applicator in and out of the mascara tube will only make the product dry faster. The ideal is to rotate the brush before taking them to the lashes;
• Correct use of the eyelash curler: the eyelash curler must be used before applying mascara. Thus, the curvature is more beautiful and natural, without the formation of lumps;
• Get the amount of mascara right: if you have separate eyes, it’s worth putting more mascara on the inner corner of your eyes. Otherwise, just apply it in the corner
  external. This trick generates a close-up or distance effect, and can be used to disguise some details on the face that might bother you;
• Have the cotton swab as your ally: did you apply mascara and end up smearing your eyelid? Just take a cotton swab, moisten it in water or liquid makeup remover and then apply it to the area where the product is smudged;
• Pay attention to the expiration date: just like all cosmetics, mascara doesn’t last forever. It is important to be aware of its validity, which is usually a maximum of six months. After that, the product has a thick, dry consistency.

After these tips, it’s easier to apply mascara on your lashes, isn’t it? Now, as the saying goes: practice makes perfect!