Law of psychological reciprocity: what does it consist of?

The law of psychological reciprocity is the social glue that enriches our relationships. It consists of something as simple—and complex at the same time—as doing something good for someone so that they feel motivated and do the same for us. It is a disinterested “I give you, you give me,” but aimed at sowing our social environments with noble values.

If we look back we will surely remember a similar experience. The one where we suddenly remember how a specific person did something noble for us. There always comes a day when we find the opportunity to return that nice gesture to someone, to repeat that altruistic behavior. and sincere that it is not only a benefit for the other. We also please ourselves.

Because reciprocity, although it may surprise us, is a dimension that has orchestrated our behavior since time immemorial. The brain knows about its benefits and This has been present in our evolution and history since time immemorial. Thus, something that the famous archaeologist Richard Leakey points out is that “We are human because our ancestors learned to share their food and their skills in an honest network of obligations…”

What is the law of reciprocity?

The law of reciprocity is also known as “the persuasion” of reciprocity. In some way, this act includes a touch of that attempt to tempt someone to do something kind, to have an inclination towards us.

This dimension is frequently experienced when a person gives us a gift and, sooner or later, we know that we will have to return it.

Does this mean that the substrate of reciprocity is based on “obligation”? Not really. Some studies, such as those carried out at the University of Freiburg (Germany), speak more of social influence. Human beings feel influenced by the emotions and social gestures of others and this, more than forcing us, inspires us. or encourages us to do the same.

Reciprocating is based on the fact that by doing something good for someone, I will feel good. There is no pressure, there is no demand. It is the free and authentic impulse to provide a positive and enriching impact on others. Let’s delve a little deeper into this topic.

Intention, empathy and credibility

The law of reciprocity is built on three powerful roots: intention, empathy and credibility.. Let’s think about it: for a kind, good and useful gesture to be credible, it must be perceived that there is a clear intention to generate good. A hidden interest behind it should not be intuited. Likewise, empathy must be palpable and felt, only in this way is the basis for reciprocal acts built.

In addition, Far from being false and fake behavior, reciprocity creates an impact on the other because it is credible.. Without these three factors, the engine of reciprocity would have no meaning or significance.

The law of reciprocity in personal relationships

There is an undeniable fact: Friendship, couple, companionship and also family relationships are based on the law of reciprocity. It is the cornerstone of all social bonds and what also builds the foundations of human culture itself. That dance between the act of giving and receiving is what makes our relationships more satisfying.

As soon as we realize that everything we do for others falls on deaf ears, suffering appears. When we invest affection, intentions and actions aimed at generating well-being in those around us, we always do it from the heart. With full authenticity. And sometimes we don’t expect it to be returned to us instantly; it’s true. However, what we do expect is respect, consideration and the same level of affection.

Reciprocity in business and marketing

We have talked about the emotional influence of the law of reciprocity in personal relationships. However, The field of business and marketing also uses this strategy: He knows it, he knows its impact, its social glue and that is why it is common for him to apply it to build customer loyalty.

In this case, there is already an economic interest behind it, but it is still interesting to know this process. To understand it, we will give an example that is well known to all of us. Our telephone company calls us to tell us that if we continue with them, they will give us indefinite data and a monthly discount on the bill.

When we hear this proposal, we do not only pay attention to the discount. In many cases, when hearing the term “gift” or “free for being our client” we are prompted to also respond positively to that gesture. It is again a you give me I give youbut in this case there are economic interests behind it and the word free is never real.

Giving to receive allows us to survive better

We know that reciprocity is a mechanism that has facilitated human evolution. Sharing resources, promoting prosocial behaviors and helping to be helped has allowed us to advance as a species. Now, research works such as those carried out at the University of St Andrews (Scotland) say that The law of reciprocity is an adaptation mechanism present in many animal species.

We are not the only ones. Many animals also have that instinct with which to know that sometimes helping has more benefits than costs. Why not prioritize this behavior then?? As long as it is well-intentioned, it will directly impact our emotional, social and cultural well-being.. Let’s keep it in mind.

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