I tested the serum foundation that leaves the skin looking natural and is making waves on the networks –

Fans of natural and minimalist skin: rejoice! Your dreams of makeup that leaves the “I woke up like this” look are coming true!

As far as celebrity-made beauty marks go, Rose Inc. it’s definitely not one you should reject. The model Rosie Huntington-Whitely has been demonstrating her passion for beauty for years on her YouTube channel, posting videos of her makeup and skin care.

When I first saw that she was launching a line, I was a bit hesitant because every celebrity is launching a beauty line, but it makes more sense that she would and the brand has received a lot of love from the beauty community.

The product that really attracted me was the foundation Rose Inc. Tinted Serum Enhance Lumiwhich is making waves on the internet.

SKINCARE + MAKEUP

The hybrid product combines the moisturizing and smoothing benefits of a serum with foundation-like coverage. The result is a glow-inducing pigment that leaves skin looking like you’re not wearing anything at all.

The inspiration for the product came from the personal preferences of its founder and the current market situation. “Rosie’s style – and consumer demand right now – is a less is more approach,” says Caroline HadfieldCEO of the brand, noting that people want to show off their natural skin and enhance what they already have.

THE FORMULA

Those with dry skin will find the new product especially refreshing thanks to its serum texture, which includes some key ingredients like Sodium Hyaluronate (which works to plump the skin and smooth fine lines) and Peptides (which provide protection against pollution). . The inclusion of squalane also adds hydration without weighing the formula down.

The real star here, however, is the microencapsulation technology, which helps keep the ingredients in their purest form until application. In the bottle, the serum appears as a translucent liquid filled with hundreds of tiny pigmented spheres, which explode when mixed.

REVIEW

The formulation draws attention not only because it looks beautiful in the packaging, but when you apply it to your hand, before mirroring, the shine elements are visible. For those who like a faster application, it may not be ideal since the indication is to first put it in the hand and mix it with the brush, but even the way of applying it contributes to a more natural result, so if that’s your goal, it’s worth a lot worth adding this phase.

– (./Personal collection)

Upon application, I just loved that this formula feels so light and has that almost non-existent feeling. It gives very natural coverage, which I prefer, but if you’re looking for full coverage on your foundation or skin tone, it might not be ideal.

I tested it on the side of my face that has a blemish just to see the result and although it evens out the tone and brings a visible glow, the strongest marks remain on the skin, which is great for those who don’t want to erase freckles or other “beauty marks”, like me.

I have noticed that although the coverage is very light, it does such a good job of blurring pores that you might mistake it for a very natural filter. I’m excited to keep using it!

– (./Personal collection)