Beauty beyond aesthetics: 28 trends to promote well-being

According to the World Health Organization, depression and anxiety will be the number one risks in the world by 2030, displacing obesity, the current main concern. Faced with this scenario, brands and professionals are increasingly investing in treatments, products and services that slow down routine and restore the long-awaited quality of life🇧🇷 Between one click and another on the internet, for example, you’ve probably already come across a new fever: that of wellness & health coaches (or wellness and health coaches). With training in extension courses of all kinds (yes, you can become one with specific classes), these people are teaching others to live a healthier life🇧🇷 The idea is to encourage positive habits, ranging from food to behavioral issues, to face the routine in a light way and, consequently, less exhausting. The increased demand for professionals of this type warns of a new phase in the world market: people are looking for wellness🇧🇷 From spaces dedicated to the cult of happiness to products that act on mood and physical modalities that exercise body and mind at the same time, there are several options.

Below, a special selection to help you reconnect with yourself and rediscover pleasure in small everyday situations.

1. do it yourself

How about running away from automatic and spending a little time when taking care of yourself? Creating your own beauty product, for example, is one way. In a mug of hot water, you submerge one of these sticks from Lush, which, in 20 minutes, turns into a hair care cream, based on oils like jojoba and almond.

two. shoulder snacks

Believe me: taking your snacks and meals with you has become a trend. Thermal lunch boxes are the must have of the time in fashionista models full of charm.

3. marked place

Newly opened in Camden Town, London, United Kingdom, the Museum of Happiness offers events, workshops and exhibitions that seek to promote feelings of peace and tranquility, as well as insights for those who want a healthier lifestyle. happy.

4. Take it easy

Get used to the acronym Liss, low-intensity steady state, an aerobic exercise of moderate intensity and for a longer period of time (from 30 minutes). According to a survey by the University of Oregon, in the United States, well-being is enhanced when the practice takes place in open environments and close to nature. In other words: the walks and bike rides in the park relax you and, in addition, help you burn fat.

5. eat with your eyes

It’s true: the digestive process begins in the eyes. “When your mouth waters when you look at food, you activate the production of enzymes responsible for absorbing nutrients,” explains nutritionist Isabella Vorccaro, from Rio de Janeiro. Hence the importance of the aesthetics of the dish. “Furthermore, the care taken in preparation makes people feel affection for a nutrient-rich diet”, she adds.

6. healthy stop

The coffees with a natureba footprint are the points of the moment. Good examples are Holy Nuts and Simply, both in Vila Madalena, in São Paulo. While the first offers breads, spreads and desserts, mostly made with nuts, the second has an all-you-can-eat buffet, all plant-based, which serves cakes, jams and drinks every afternoon, from Monday to Friday.

7. green version

Potassium alum crystal used as a deodorant is gaining adherents. “It does not contain aluminum and plays an astringent role”, says Marcella Alves, dermatologist at the Les Peaux clinic, in Rio de Janeiro.

8. DNA test

The test that helps you find out which type of food and exercise is best suited for you is now available in Brazil. Considered a breakthrough in nutrigenomics, an area of ​​science that studies the impact of what we eat on the prevention of diseases, the Biogenetika test is carried out by collecting the mucous membrane of the mouth. Ready in 30 days, the result allows health professionals to outline an individual strategy, according to their genetic predispositions.

9. Much more than aesthetics

Reduce measurements, relax your mind and muscles, improve vital body functions, all in just one good massage session. Good requests at the moment: the Fit Contour (R$ 260, 60 minutes), at the W Spa, in Rio de Janeiro, and the Candle Massage (R$ 143, 60 minutes), from the Buddha Spa chain, both with special techniques.

10. sound of peace

Music is not just for entertainment. The ones with binaural beats, a different combination of rhythms, are perfect to make anyone zen. “They promote biochemical stimuli, which relax and improve sleep and concentration”, explains Mariela Silveira, physician and technical director of the Kurotel spa, in Gramado (RS).

11. new bet

After the success of the first edition of the Delifresh line, made only with organic components, Dermage launches a second one, now totally vegan, made with green tea and ginger and with more than 60% of the ingredients of natural origin.

12. Single dose

In the units of Empório Frutaria, in São Paulo, each bottle from the one on the side has a specific combination of ingredients for the most different purposes: to boost immunity, to have beautiful skin and even to increase sex appeal. The unit costs R$ 11.

13. natural makeup

For a few years now, beauty brands have been taking a stand against animal testing. Now, some of them go a step further, developing products with nothing of animal origin and, better, with organic actives that treat while applying makeup. In the list of brands to keep an eye on, Brazilian labels stand out, such as Simple Organic (simpleorganic.com.br), Vymana (nacaoverde.com.br), Face It (faceitnatural.com), Bioart (bioart.eco.br ) and Baims (baims.com.br).

14. at the head

Based on positive psychology, the book Viver em Balance, by Tatianne Rodrigues, features the testimony of names such as Alexandra Loras, former French consul, and Juliana Camargo, president of the NGO Ampara Animal, on how to promote effective and positive connections between people.

Viver em Balance (Editora TRX Global’s Strategy, 468 pages), R$99, trxcomunicacao.com.

15. Mix of the good ones

“The adaptogenic blends are combinations of substances that, in addition to being superfoods (a term that defines foods with great nutritional potential), act by developing a positive response from the body to a certain body function,” explains Isabella Vorccaro. Mixed with any type of food or liquid, these powders, derived from herbs and roots, improve issues such as anxiety and fatigue.

16. Secret weapon

Essential oils are already a fever around the world to take care of beauty and promote well-being. The novelty is the format, in roll-on, with specific mixes to calm down, clarify ideas, improve mood and so on. The mini size has a purpose: to be carried in your purse and to save you in emergencies. Among the brands that bet on the novelty are the gringas Elemi, Rituals and Aveda, still not available for sale here.

17. respectful nap

The nap has everything to become a sport and even has a name: napercise. In gyms like the David Lloyd Club, in the United Kingdom, the activity, done in groups, lasts 60 minutes and begins and ends with exercises that relieve tension. In addition to rest, the creators of the method argue that the environment, heated and dark at the time of practice, helps to calm down and even lose weight.

18. Body & Mind

Yoga is the most talked about modality at the moment and has even been used by athletes to improve performance. “The postures work the physique and self-esteem, prevent degenerative diseases and improve the cognitive and cardiorespiratory systems”, says Eduardo Netto, technical director of the Bodytech network.

19. Sauna already!

A beauty secret of celebrities like Gwyneth Paltrow, saunas are once again the hype in gyms and wellness centers. On the radar are versions that use infrared light (and not heat, the traditional sauna method) to promote relaxation and detoxify the body.

20. magic dust

Of plant origin, activated charcoal is the ingredient of choice when it comes to cleaning. This is because it is porous and attracts impurities from the skin, which promotes a neat cleaning and removes oiliness, but without the need for chemical components and aggressive methods.

21. focus on the gut

Although it may seem more like a fitness fad, attention to the organ, considered the body’s second brain, is essential for health and good mood. This is the reason for the fever of kombucha, fermented teas with live bacteria and different flavors. These micro-organisms colonize the intestinal flora and this kills harmful bacteria and improves nutrient absorption and immunity.

22. cheer in bottles

Cosmetics with the aim of changing and controlling mood are the next bet in healthy skincare. The Oh Yeahh! (€12 each, the-happiness-institute.com), for example, was created by the Happiness Institute, a research center in Denmark. It has an exclusive complex, formed by kiwi, coconut and Griffonia simplicifolia – an African plant that treats mood disorders –, which promises to increase serotonin levels by 2.8 times, the well-known hormone of good mood. And there’s more. Launched last year, makeup artist Charlotte Tilbury’s Scent of a Dream (£80, shop.nordstrom.com) perfume was developed in partnership with neuroscientists so that the scent has a hypnotic (and, in this case, positive) effect on people’s behavior.

23. Mind power

In addition to mental relaxation, meditation has been used for other treatments. Studies indicate that, even in the case of more serious illnesses, such as cancer and heart disease, the practice can enhance the effect of medicines by controlling aspects such as stress and depression.

24. dance in the air

Get ready to engage in physical activities that, in addition to toning your body, take you out of your comfort zone and require extra work on your concentration. This is the case of Ballet Fly, a modality available in studios in São Paulo, which combines circus acrobatics with dance steps for a playful and, at the same time, effective practice.

25. holistic care

The combination of spaces where healthy food and beauty treatments are offered is a very growing trend abroad. No wonder, market giants have invested in the idea. This is the case at Kiehl’s cafeteria in Taipei, China, where products and snacks mix in an atmosphere that preaches well-being and comfort.

26. Eco Pads

These crochet discs promise to replace the use of disposable cotton. You use it as usual, to apply or remove products from your face. Then wash with neutral soap and running water, wait to dry and then they are ready to be used again.

27. In sight

The demand for products that block the effects of pollution, such as these launches from The Body Shop’s Oils of Youth line, is increasing. That’s because the phenomenon is the number one concern of dermatologists. By stimulating skin oxidation, destroying collagen, pollution accelerates aging.

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