7 tips for making a creative presentation at work

Making a creative statement at work and succeeding after it is easier than you think. It requires some very basic strategies, such as facilitating an empathetic connection with the audience or using interactive resources. Thus, while many people resort to the classic PowerPoint, you will like to know that there are more proposals capable of generating a greater impact.

The most decisive thing in these situations is self-confidence. Good communication and preparing an original speech, which is capable of addressing the most relevant points in a clear and captivating way, will be your best allies. Work success sometimes comes from actions such as the excellent presentation of a project. In the following article we give you the keys to achieve it.

Tips for making a creative presentation at work

To carry out a good creative exhibition at work, you must attend to both procedural and attitudinal aspects.. Regarding this last aspect, your self-efficacy is a cornerstone. As indicated by research published by the magazine Psychology from the Caribbeanthis concept refers to your perception that you will be able to successfully carry out a task.

Complete confidence in yourself, mastery of the topic you want to present and good strategic tools are the three pillars that you should work on. Likewise, we know that these types of dynamics tend to generate some anxiety. However, when you design a good plan and rehearse it, you leave less room for stress and doubt. Take note of a series of tips below.

1. Know your audience

When designing your creative exhibition, it is important to know who you are targeting. Presenting your project to your bosses or coworkers is not the same as presenting your project to specific clients. Therefore, it is recommended that during your preparations you ask yourself the following questions:

What are the needs of my audience? What motivates them? What can excite them? Are they part of the organization or are they external figures? What are their ages or interests? What knowledge do they have about the topic I want to present?

Once you clarify these issues, you will be able to adapt your objectives and resources in a safer and more accurate way.

2. Choose the materials based on your objectives

One of your purposes is to offer something innovative to your exhibition. To this end, It is advisable that you carefully analyze the purpose of your project and, above all, its theme.. There are projects in which you can use the emotional to create greater impact. However, in other cases, you’re better off being more conservative. We give you a series of guidelines in this regard:

Presentation of data and balances. For this purpose you should be more rigorous and objective. In these contexts, you can use classic PowerPoint slides and also offer paper reports to your team.Presentation of a product. In this case, it is advisable to make a presentation that appeals to emotions, that is motivating and dynamic. For this, digital whiteboards and interactive materials can be useful. Sometimes the fact that your audience can interact with something physical is very interesting.The presentation of an idea. This objective demands ingenuity and innovation. To captivate your audience, you should not depend so much on technology, since it usually diverts people’s attention. They should only focus on you and your presentation. Therefore, work on your verbal and non-verbal communication, as well as the steps to present in an original and emotional way.

3. The technique storytelling

To carry out a creative exhibition at work and be successful, it will be very useful for you to apply the communication technique storytelling. Research published by Psychology & Marketing highlights how effective this technique is in selling products, given that it creates an emotional impact on consumers. It is a very useful resource in any organizational context.

Below, we describe some elements of this technique and how to apply them to your project:

Structure. The organization of your presentation, according to the technique of storytelling, must be based on three parts: a beginning, a middle and an end. Think of that exposition as if you were telling a story. That way, your audience will be much more involved in what you explain to them.Characters. The protagonists of your presentation and of that “story” you tell are the people who listen to you, whether they are your clients, bosses or co-workers. Involve them, make them participate in what you are explaining.Empathy and humanity. A good story generates impact if we empathize with it, if the person explaining it to us captivates us and seems like someone human, affable and credible. That should be your goal while making the presentation.Overcome obstacles. Your creative presentation should emphasize the idea that your proposal, idea or product seeks to make people’s lives easier and allow them to overcome obstacles. What you present should seem original, but also useful. Hence the relevance of the technique of storytelling.Happy ending. Closing is one of the most important aspects when making a creative presentation at work. Plan it well and think of a motivating conclusion that makes your audience feel some hope, curiosity and positivity.

4. Calculate the time

There is a very interesting book titled TED method for public speaking: the secrets of conferences that succeed around the world. It was written in 2013 and its author is Jeremey Donovan, organizer of TED talks and expert in public exhibitions. In this text he explains that When presenting a topic or project, the ideal is not to exceed 15-18 minutes.

Likewise, an article in Advances in Physiology Education provides us with valuable information. Lectures currently last about 15 minutes because the optimal level of attention is reduced from that fraction of time. However, The audience’s interest and attention will depend on the originality of your presentation and communication skills.

5. The sexy data technique

To carry out an original presentation in your work there is a resource that never fails. You must attract and captivate your audience and, to do this, it will be useful for you to provide data of great value, curious, original and fun. The combination of all of them will lead you to success. Take note of some simple keys to achieve this:

Start your presentation with an anecdote. Make a specific joke that is intelligent. Play a video that is attractive and contextualizes your information. Use metaphors and analogies to make the content easier to understand. Provide numerical data, diagrams and graphs that offer interesting information. Tell the story of how someone’s life changed because of a topic linked to your exhibition.

6. Your communication, key to success

To succeed in an exhibition it doesn’t matter how much you master a subject; It matters how you communicate what you know. In this way, speaking with confidence, assertiveness, wit and closeness are variables that you must master at an expert level. But there is still another variable of great relevance: non-verbal communication.

In this sense, it is worth highlighting the facial expression expert David Matsumoto. his book, Nonverbal Communication (2012), is one of the most notable manuals to master this subject. These are the keys that it offers us and that may be useful to you:

Practice smiling duchenne.Never cross your arms or put them on your hips. Take care of your posture and move around the room naturally. Maintain eye contact with the people watching you. The movement of your hands and arms should be flexible and relaxed. Take care of your micro-expressions. They must be relaxed at all times.

7. Practice and visualize

To succeed in your creative exhibition, do not hesitate to rehearse and practice whenever you can. Only in this way will you detect errors, feel more competent, and become familiar with the materials and content you want to present. Also, don’t forget to regulate your emotions, manage stress and perform relaxation and breathing exercises.

On the other hand, A strategy that will allow you to feel more confident when presenting your project is the visualization technique. Imagine yourself in that situation and in each part of said dynamic. Create the experience in your mind as if you were watching a movie and familiarize yourself with it.

Plan, trust and enjoy your exhibitions

Surely throughout your professional life you have already faced numerous exhibitions, whether in the academic or professional field. As you know, success does not come alone, behind it there are many hours of preparation and planning.

However, One factor that you cannot leave aside during these dynamics is to enjoy while you carry them out. Whoever delights in what they do generates a greater impact on their audience.

Finally, if you are looking for inspiration, Do not hesitate to review the presentations that Steve Jobs made every time he brought a new phone to the market. His way of doing it, so simple and effective, is unforgettable.

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