12 Items and accessories used in soap operas that dictated fashion in Brazil

The social impact of telenovelas in Brazil goes far beyond daily entertainment. Watched by millions of people, TV plots are also a fashion and style reference for those who consume the format. Many accessories released by characters on the small screen ended up being copied by the public and became a real craze in Brazil.

From Moroccan costume jewelry to children’s shoes, the incredible.club now recalls 12 gadgets used in soap operas that dictated trends in our country. Have you ever used any of them? Follow!

One of the greatest classics of Brazilian television drama was responsible for the sales success of an unforgettable accessory. Who lived the beginning of the 2000s, when the telenovela The clone was shown on TV, you probably remember the stunning props used by the protagonist of the story, the Muslim Jade (Giovanna Antonelli). One of them stood out: the bracelet-ring, or simply “Jade bracelet”, could be easily found even at street vendors’ kiosks.

Putting colored tererês in your hair was a common practice among kids during the 2000s. But it was after the success of the telenovela Uga Uga, aired by Globo at the time, that the accessory gained golden tones and became a real fever. The young lady, Bionda, immortalized by Mariana Ximenes in the plot, did not skimp on the use of the equipment, which was also sold at street vendors. A lot of people wanted to copy the character’s style!

It wasn’t just the evil deeds of Cláudia Abreu’s villain that conquered the audience of Celebrity🇧🇷 Laura’s chokers, which became a trademark of the character, also dictated fashion at the time. At the beginning of the plot, the vixen, still poor, wore simple models, which gave way to sophisticated golden jewels when she got rich. From the most discreet to the most extravagant, she had accessories for all tastes!

In times when personalized cell phone accessories, in the most varied formats, were already successful in stores, the telenovela Save Jorge popularized a model beyond suggestive. Delegate Helô, played by actress Giovanna Antonelli in the story, was a strong and fearless woman. And the hood of smartphone of the character said a lot about her: the item simulated brass knuckles. The play, full of personality, was popular with the public.

In addition to the iconic cell phone cover that became hit in stores, the character Helô took another style trend from TV to the streets. The delegate’s two-round belt, with metallic details, was one of the most sought-after accessories by the public at the time. The vain, hard-line police officer was, in fact, an icon fashion from Gloria Perez’s plot.

Children’s soap operas usually get licensed products that are a hit with the kids. In Floribella, was no different. Shown at Band, the production won over the little ones and gave rise to dolls, books and sticker albums. But it was the sneakers worn by the protagonist of the story that became fashionable among children. Flor’s (Juliana Silveira) shoes, called by the girl “Bamba da Sorte”, were etched in the memory — and on the feet — of many people.

Another cell phone accessory that fell in favor with the public after appearing on the small screen was that of the protagonist Cláudia, character played by Giovanna Antonelli (she again) in That kiss🇧🇷 This time, it was rabbit ears and a pom-pom tail that gave the cover a very special charm. The actress liked the cute style of the product so much that she ended up buying, at the time, one just like it to use on a daily basis.

Giovanna Antonelli is really an expert in setting style trends for her TV characters. In the soap opera In family, the character Clara, played by her, also dictated fashion with a cell phone cover that did not go unnoticed. The accessory had the shape of a mouth and quickly won over the plot’s audience. Once again, the idea of ​​taking the item to the scenes came from the actress herself.

A fashion icon in the 1970s, the so-called lurex socks, with a metallic effect, became popular around here thanks to the success of Dancing days🇧🇷 In the plot, the piece gained colored stripes and was worn with a discreet high-heeled sandal. Full of style on her feet, the character Júlia, played by Sônia Braga, stood out on the dance floor in a disco, one of the main scenarios of the soap opera.

This accessory conquered the fans of the soap opera Carousel, a production shown by SBT that was a phenomenon among the little ones. In the children’s cast of the plot, the lively Valéria, played by Maisa Silva, was successful with her striking multicolored tiara. The girl was always accompanied by the equipment, which soon began to inspire the look of many children in Brazil.

Sandy was already a success in music alongside his brother, Junior, when he starred in Globo’s plot Guide star, in 2001. With a legion of fans and attracting attention wherever she went, the artist naturally created references for the public. In the novel, it was no different. Her character, Cristal, was a member of a community hippie🇧🇷 The dresses and gowns worn by the girl, which were reminiscent of the laid-back look of the 1970s, returned to fashion during the exhibition of the serial.

Record holder on our list, Giovanna Antonelli appears, this time, with a lot of style in her hands. In the soap opera The Rules of the Game, the look of her character, Athena, drew attention to the details. The painting of the villain’s nails, in a geometric shape, was soon noticed by the public and by the manicurists on duty. You probably know someone who got into this trend!

And you, have you used any of these items? Do you remember other trends that were launched in soap operas? Tell us in the comments!