11 Famous Brand Logos Whose Meaning Is Unknown Even To Avid Buyers

We don’t usually have a critical eye towards thousands of brands and logos that we come across in our daily lives. We accept the images as they are, without thinking about their possible meanings. But the truth is that, behind well-known logos, there is a lot of work and business history synthesized in something that seems simple, but is not.

O awesome.club brings you a number of brands that are popular worldwide, highlighting their quirks to show us, in part, why they’ve become so well known.

When we know that the logo references a peacock, we can visualize it in the design. Why were they inspired by this bird? The logo was being developed around the time color televisions began to appear, and NBC’s owners wanted to encourage people who had black and white TVs to switch to new ones, hence the color rainbow.

To make the change more meaningful, they chose the slogan “Proud as a peacock” to promote their color programming. Initially, there were 11 plumes displayed by the bird in the image, but over time, this number increased to six, as they represent the six divisions (channels) within the network.

Maybe the logo looks familiar to you and you remember this app that no longer exists. Picasa was an editing and design tool acquired by Google in 2004. The name comes from the combination of artist Pablo Picasso’s last name, the abbreviation “pic” for “pictures” and the phrase “my house”. The idea boils down to “personalized art”.

The logo doesn’t just refer to a camera shutter; it is also possible to see in the center the image of a house, since Picasa was “the house of its images”. On February 14, 2016, Google announced the end of the app to focus more on Google Photos.

At first glance, and if we don’t know the history of the brand, we don’t notice the two letters G intertwined in the logo. They refer to Guccio Gucci, who founded the company in 1921 in Florence, Italy. Currently, we see this symbol stamped on their fashion products, usually in golden color.

This was the fifth console created by Nintendo and the first to use optical discs as the primary storage medium. It was released in 2001 and discontinued in 2007/2008. Its logo makes reference to several things: its color and shape are similar to the physical console and the cube is composed of a letter G and a C inside, referring to its GameCube name.

The popular brand of chips and sauces Tostitos, launched on the market in 1979, has a visual appeal worthy of what awaits us when eating this product. At first glance, it might not be noticeable, but the second and third “T” letters represent two people sharing a chip that dip into the sauce of the letter “i”.

The popular French multinational makes several allusions in its image. The blue, red and white colors are due to your country of origin. The word “carrefour” means “crossroads” or “crossroads” and that is why we see two arrows, each pointing to one side. Finally, if we pay more attention, we can see the letter “c” in white, covering what would be the blue and red diamonds.

The high-end car company, known for its four rings, has a story behind them. Each ring symbolizes one of the four brands that came together to form what was then Auto Union: Audi, DKW, Horch and Wanderer. The company, a subsidiary of Volkswagen, was renamed Audi AG (as it is now called) in 1985.

The company that patented the use of rivets to reinforce the seams of jeans has a hidden detail in its logo related to the product. The curious detail present in the lower part of the Levi’s logo, similar to bat wings, is present in the seams of the back pockets of the pants.

Renowned Spanish artist Salvador Dalí is behind what is now the current logo of the lollipop brand. The company was founded in 1958 by Enric Bernat, and when he had to create a logo for the brand, who did he turn to? To none other than Dalí. Bernat traveled to Figueres, Catalonia, in 1969, where the artist was, who, according to legend, took just an hour to draw the image of what appears to be a yellow daisy with red letters.

The logo we know today was the result of some modifications made to Dalí’s design in the late 1980s, but it still maintains the base created by the artist.

The fried chicken restaurant chain, which has more than 22,000 stores in more than 150 countries (second in franchises behind McDonald’s), has a face in its logo. This is Harland Sanders, known as Colonel Sanders, the son of farmers who started working at a very young age, due to the death of his father.

Legend has it that Sanders opened a gas station in 1929 and, a year later, added a place called Café Sanders, where he began preparing a recipe for fried chicken, patented by him in 1940. 1964, Harland’s face remains the brand image.

Among all the things you usually buy or consume, which brand do you never regret spending your savings on? Because?