10 Secrets of IKEA, chain that sells the same products for decades and remains a success

The furniture and decoration store IKEA (present in Portugal, but not in Brazil) made millions of people fall in love with the Scandinavian style (its origin is Swedish) and presented the world with an interior design that attracted everyone with its simplicity and prices accessible. The store’s sections are constructed in such a way that it’s impossible to leave empty-handed. After all, it doesn’t hurt to bring a soft blanket, organizer boxes and new mugs to the kitchen. And near the exit, you can still get some cheap scented candles.

We, from incredible.clubwe decided to find out the main secrets of IKEA, thanks to which the company has been able to sell the same items for decades without losing loyal customers.

Decorated environments from IKEA have many different details. Among them are a wide variety of textile products, a lot of pillows, blankets, candles and decorative pieces. Note that IKEA tends to sell a lot of curious items. According to marketers, this helps in purchasing more products by customers, seduced by a smooth, comfortable design and a good price. The interiors of the store are planned in such a way that the visitor notices the harmony in the items and leaves a large amount at the checkout.

In several countries, IKEA has a special approach for couples who cannot come to terms with choosing a product that they both like. For these cases, employees have a protocol of action. Most of the time, the problem is solved creating sets literally “from scratch”, using existing elements and parts. This is how the company increases customer loyalty and guarantees sales.

If you really liked a decorated environment displayed in the store space, you can reproduce it at home without any problem. It is not necessary to find out in which section each of the items used to decorate that environment is located. Enough go directly to the seller and tell him you want “the whole room”🇧🇷 The clerk will arrange everything. Just pay.

There is a great trick for those who don’t like to “walk around” all over the labyrinth of the store to find out where that table is that they want to buy so much. To do so, just visit the IKEA website and go to the product page. The location of the item is indicated below the photo.

In most stores, before buying a bed, sofa or chair, you are usually allowed to sit or lie down freely. But IKEA goes further. Buyers even have the right to take a nap to make sure the furniture is perfect for them. However, if you opt for this adventure, remember that the bedding on display is not changed. Also, in most countries, the person will be awakened if seen lying in bed for an extended period of time. But, for example, in IKEA stores located in China, it is common to see two or three shoppers taking a nap.

If you bought a product and soon after it went on sale, you can get some money back🇧🇷 Customers may request a refund of the price difference if they notify the store within 90 days of purchase and provide the receipt or invoice. This benefit can be used by IKEA Family cardholders.

IKEA employees are generally very careful that no one unpack the goods🇧🇷 In accordance with company policy, open-packaged items must be immediately removed from shelves and made available again after being properly repackaged. In some countries, opened products are even discarded.

You have a whole year to return or exchange goods purchased from IKEA without having to explain the reason for the return. To do so, simply present an identification document and a receipt or invoice. However, this does not apply to all product categories. For example, the customer has 14 days to change pillows and blankets and 90 days to change mattresses.

As some netizens discovered, it is you’re more likely to find the item you’re looking for on Mondays, as most returns occur on weekends. This is especially true for promotional items that are out of stock. Also, IKEA holds discount sales for these items on Wednesdays.

The company’s website indicates that IKEA adheres to the so-called democratic design, a concept that is constantly being improved. The furniture and decoration items of the Swedish network changed very little over the years, although they have acquired a more modern look. To prove this, just look at the current IKEA catalog and compare it with the one from the 80s. And the question instantly pops into our heads: “has anything changed?”

And you, have you ever been to an IKEA store? Do you like the net? What helps you resist the temptation to buy everything you see in this store and others like it?