10 Brands That Used Famous Events to Advertise

When it comes to advertising, we know that companies don’t improvise. When using social networks, all publications are in accordance with a plan previously programmed by professionals. But from time to time, things happen in the world that give you a chance to explore new ideas and break out of that programming.

Incrível.club brought you some examples of brands that took advantage of important events and entertained their users for a while.

These publications, which are generally based on comic stories, and which bring brands closer to our reality, are called Newsjacking🇧🇷 This term corresponds to a marketing technique designed to create content based on current events and is generating great user acceptance and notoriety for companies that apply it well.

This case was due to an unexpected blackout at the 2013 Super Bowl. As it is an extremely important event in the United States, this event immediately went viral and several brands made jokes and comments about it. But the Oreo ad was arguably the best, claiming you can eat an Oreo cookie even in the dark.

In 2014, the Whatsapp application decided to report to users who had read the messages sent in the chats, by means of two little blue arrows, which meant that there were no more excuses for those who did not respond, that is, it was no longer possible to lie. Certain brands were certainly very tempted to make jokes about this, and one of the best cases was that of Rexona, when publishing a publication with two bottles whose logos together bear great resemblance to the iconic one seen. The image also alludes to the possible ruptures of love that could be generated by updating the application, saying “What #Rexona united, #TiqueAzul does not separate”, in free translation.

At the 2014 Ballon d’Or award gala, footballer Lionel Messi was dressed in a striking red tuxedo. These clothes are very similar to those used by Telepizza employees, and the company took the opportunity to make this fun post.

A well-known American company called IHOP (International House of Pancakes, which in Portuguese would be something like “the international house of pancakes”), decided to change its name, removing the acronym of “panqueca” to replace it with hamburgers (burger), becoming IHOB (the international house of hamburgers). In this way, it could compete with networks of fast food like McDonald’s and Burger King. The brands decided to play with this news and Burger King, for example, decided to momentarily change the name of its twitter account for “Pancake King” (king of pancakes).

The birth of the first child of Prince William and Duchess Kate was obviously a reason for great repercussions on the networks. The well-known Starbucks coffee chain was able to greet the family very affectionately, using their famous cups: two large ones, with the parents’ names, and a third, smaller one, in reference to the firstborn.

When it was approved in 2017 that women in Saudi Arabia could drive, several automakers decided to congratulate this victory for women with original greetings on Twitter.

When it came to light that Hollywood celebrities Brad Pitt and Angelina Jolie decided to end their marriage, it had a huge impact on social media. This airline even decided to use them as advertising, adopting the slogan “Brad Pitt is single!” to invite the actor’s fans to travel to Los Angeles and have the opportunity to win his heart.

Swedish retailer IKEA, known in many countries for selling do-it-yourself furniture, also alluded to the split without naming it. For this, he used his furniture as a metaphor for the theme, saying that they can be put together or separated that they look just as good, with the phrase: “Break-ups happen”, guaranteeing that they are suitable for any type of relationship (even even for celebrities).

During the 2014 World Cup in Brazil, for some reason the Uruguayan player Luis Suárez bit the Italian player Giorgio Chiellini, which caused him to be expelled from the competition and banned from playing for a while. Several brands made many publications about this, but one of the most prominent was Snickers, who invited him to bite their products when he was hungry.

In 2012, some compromising photos of Prince Harry in Las Vegas were released, involving alcoholic beverages and women. Renowned men’s deodorant brand Lynx decided to send an “apology” to the prince if his fragrance, which they promote as seductive and irresistible to the opposite sex, was at fault or had anything to do with what happened. With that image, they sent an implicit message that Harry uses Lynx, and that its effect attracted women and the whole crazy situation he found himself in. Fortunately, such an event is in the past and the prince is currently married, in addition to having formed a beautiful family with Meghan Markle.

As we saw in this post, real life is full of inspiring events that help advertisers to invent striking and innovative things, capable of transforming news into some kind of gain for companies!

Tell us: did you like these advertisements? Did you already know any of them?