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Billions of dollars are spent annually on advertising. With the advancement of new technologies and a substantial increase in the number of advertisements, especially in the digital environment, it becomes increasingly difficult for agencies to create content in an original way. But there are marketing professionals who are literally inspired by everything around them: they imagine how products would “write” text messages to their owners or how a famous bleach makes everything much (very much!) whiter.
O awesome.club, Inspired by the endless imagination of advertisers, he put together a list of extraordinary advertisements. Check out!
In the 21st century, the elimination of stereotypes starts with search engines
Offset created posters that show the result of a search on a “non-stereotypical search engine” for a specific search such as “washing dishes” or “running”. In the stereotypical world we live in, typing “running” into Google, for example, is expected to show images of slender people. As if only they did physical activity.
Swedish furniture store IKEA proves it’s not worth paying more
The Fox Movies channel does not have commercials in its programming during movie screenings. And to talk about it, he published an ad in magazines where sheets with advertisements are torn in the middle of a movie scene.
LEGO guarantees that its products will satisfy any kind of imagination
Vanish showed its bleach in action, turning clothes super ultra mega master white
Huawei P30 handset can share battery with other phones. The company promoted the function with touching photos of mothers breastfeeding their children
Burger King frying hamburgers from a height of 38 meters with the help of a helicopter
Every year during the summer solstice, the biggest bonfire in the world is lit in Norway. The fast food chain took the opportunity to create a spectacular advertising piece.
for the Volvo XC60 large animal detection system
Listerine Mouthwash: No One Will Listen to You If You Have Bad Breath
piece for a waterproofing product that repels water and dirt from different surfaces, including fabrics
World no tobacco day poster
Denver Water campaign (sanitation company of the American city) to save water. The inscription on the bank reads: “Use only what you need”
for an application that allows you to detect potholes in the road. No comments
Photo of a travel agency for those who want a vacation
Unilever PUREIT water filter advertising
Caroni optics glasses help you see even the smallest things
Faber Castell modeling clay will make your fingers super powerful
Everlast advertising their waterproof watches
Jewelery company Aurus has launched a jewelry line in which pills are used instead of gemstones.
The aim of the campaign is to raise money to help people pay for medicines they cannot afford. For this ring, for example, the buyer has to pay the equivalent of 45 thousand dollars a month (more than 180 thousand reais) — the approximate amount that a person with muscular dystrophy spends on medication to treat the disease. The other objective of the advertising campaign is to warn about the abusive prices of some medicines that are not covered by health plans.
IKEA (we already talked about it) created an advertisement about what kind of messages your household items could send you
If you were an advertiser, how would you create ads for these and other products? Tell us in the comments section!
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