10 amazing jeans brands you need to know

Jeans are the most democratic pieces in the closet and can be used on countless occasions. Marked by versatility, it is possible to compose a basic look for everyday life or a more formal production for an important event, such as a job interview or a business meeting.

Jeans can have many variations that suit different situations, such as washing, cutting and modeling. The possibility of creating totally different pieces with a single fabric made big brands fall in the public’s taste, not to mention the comfort and practicality that jeans provide.

Although the variety is wide, it is not always easy to find a piece that has a perfect fit, especially when it comes to pants. The most difficult thing is to find jeans with the correct length and that fit the waist, usually they end up at the seamstress to shorten the hem or make a pence.

There are many brands of jeans on the market today, some quite popular, such as the brands of the big fast fashion chains and others that are less known, but which invest in differentials that add value to their pieces. We made a selection of 10 incredible brands of jeans that deserve our attention and admiration. Check out!

1. Amapo

The brand was created in 2004 by Carolina Gold and Pitty Taliani. Amapô’s proposal is to develop exclusive pieces with a focus on the young audience that is increasingly demanding and looking for a creative and original design. Amapô’s first big success was the unisex skinny jeans in a rough wash, preserving the fabric’s natural blue. It was a paradigm shift, when gender issues were not as debated as they are today.

2. Not Your Basic Denim

Not Your Basic Denim, as its name suggests, develops denim pieces that are not basic at all. Launched in 2015 by partners Martina Scaravaglioni and Mafê de Castro, the brand bet heavily on the trend of embroidered jeans and patches, with super colorful pieces that fell in the taste of bloggers and celebrities.

3. Jeans Awareness

The process of manufacturing jeans from denim is generally highly polluting and aggressive to the environment. This was the starting point for the creation of Consciência Jeans, a brand that has low environmental impact as its main guideline. Consciência Jeans also adopts a position favorable to female empowerment and the fight against gender inequality, reasons that make us admire the brand even more.

4. Yes I Am

Yes I Am is a brand from São Paulo that, with its pieces without many adornments, values ​​comfort and utility. The option for few ornaments, classic modeling and washing that takes less chemical components allows creating timeless jeans that escape the ephemerality of trends, in addition to stimulating the concept of slow fashion and conscious consumption. Yes I Am also develops projects aimed at female empowerment and awareness of humanized work, such as “Be the Love of Your Life” and “Quem Faz Seu Jeans?”. The brand also makes it clear that, when buying any piece, the consumer will be taking home a genuinely Brazilian product that was made in a fully humanized way.

5. Martins.tom

Launched in 2016, Martins.tom is a jeans brand created by designer Tom Martins and architect Bruno Dalto. The brand’s pieces are very different from what we see in stores, they have a wide modeling that suits different biotypes and are linked to street culture, which can be clearly seen in the way the brand communicates. The founders of Martins.tom chose jeans as their focus because the fabric is democratic and versatile. Another differential is the low-scale production, aiming at exclusivity and encouraging slow fashion.

6. Amaro

Amaro is a brand whose main focus is technology and online shopping. There are some physical stores in the city of São Paulo, but they are far from being conventional stores, the brand promises to deliver digital experiences within the offline environment. Amaro launches new collections every week, which guarantees a huge variety, following the biggest fashion trends. On Amaro’s website you can find clothes for all occasions and its jeans catalog is quite complete. There are many options for all tastes.

7. Guangzhou

Created in 1967 by the couple Leila Barreto and Peter Simon, Cantão is a colorful, casual and uncluttered brand. The brand’s jeans are less ornate and with less complex washes, which guarantees easier pieces to combine when composing the look. Cantão has several interesting partnerships, the most recent of which was with Bela Gil, who helped create pieces with motifs of fruits, plants and flowers with a handmade touch. The brand is present in more than a thousand multi-brand stores throughout Brazil, in addition to more than 50 own stores. It also exports to countries such as Australia, Portugal, Spain, Japan, the United Arab Emirates and the United States.

8. Jeans Weave

Trama Jeans has been in the market for over 30 years making jeans and selling them all over Brazil. The brand’s spirit is young, urban and creative and the main concern is with quality. Whoever is a loyal customer of the brand guarantees that Trama pieces are for life. Embroidered and printed jeans are striking features of the brand that is always looking for innovation and keeping an eye on fashion trends.

9. Coca-Cola Jeans

Like the soft drink, the Coca-Cola Jeans brand is loved by many people and bets on pieces full of style and attitude. Coca-Cola Jeans bets on printed pieces and combines jeans with other fabrics, which gives an air of modernity to the productions. Without straying from the brand’s identity, the use of red and white colors is seen in many pieces, which has already become one of the main characteristics of Coca-Cola Jeans.

10. Feranda

Feranda emerged in 1970 when the founder saw an excellent opportunity in the Brazilian market. The brands were manufacturing products for all age groups, while Feranda decided to focus only on the young audience, gaining more and more prominence and retaining its customers. Currently the brand has 35 stores throughout Brazil and its plan is to expand. The brand’s pieces are stripped down and they also sell clothes in other fabrics with super colorful prints.

There are many options and one of them is sure to please you or satisfy a need, from a super stylish oversized jacket to skinny pants for everyday wear. Which brand suits you best?