Natura: discover the best products of the brand

Natura is a Brazilian brand founded in 1969. Since the emergence of the brand, sales have been carried out directly, that is, from resellers who take the products to consumers’ homes. The brand started offering only women’s products, but 10 years after its emergence, Natura bet on a men’s line as well.

In 1983, thinking about the concept of sustainability, Natura was the first national brand to offer product refills. Since then, one of the strong characteristics of the brand is the appeal for the preservation of the environment. In 2006, the brand ended animal testing, thus becoming a vegan brand, since the components of its products were already only plant-based.

According to data from the brand itself, Natura has 1.6 million consultants, around 4,000 advisors and annually around 100 million Brazilian people consume Natura products. In Brazil, the brand is preferred by 44% of cosmetics, hygiene and perfumery consumers.

Check out in this article a little about the brand’s products, where to buy, tips from bloggers and also what are the steps to become a reseller.

5 Natura makeups recommended by bloggers

Natura makeup is also recommended by bloggers. Check below the opinion of bloggers about 5 Natura makeup items that were tested and approved:

1. Natura Una liquid foundation

This foundation promises perfect coverage with a natural look and is available in 8 shades. In addition to these advantages, the Natura Uma base also has SPF 15 protection and anti-signal chronos technology. Check out the opinion of blogger Camila Coelho:

“Its coverage is amazing, I didn’t need to apply several layers, the first one already left my skin looking beautiful and the best thing is that it has a super natural finish, but at the same time it covers all imperfections, you know?! It’s like DESIRE!”

2. Natura Faces Concealer

The Natura Faces concealer is ideal for disguising small blemishes near the eyes, dark circles and other characteristics that a woman desires. The concealer is liquid, comes in a 10ml tube and has 3 tone options. Blogger Joyce Braga recommends the concealer:

“I was impressed with the coverage of this concealer. It covered my dark circles, freckles and blemishes well! Its consistency is more creamy and consistent. It yields a lot and a small amount is enough.”

3. Natura Watercolor matte lipstick

Natura’s Aquarela matte lipsticks are available in 4 colors: nude, pink, red and wine. The brand promises a product that is easy to apply, long lasting and offers colors for different occasions. Ízabele Muller comments on the effects of the product on the lips on her blog:

“The fixation is good, the color starts to come out about two hours after application, but there is still some color on the lips for up to five hours. The coolest thing is that it has SPF 10, at the same time it gives color to the lips, it protects them from the sun’s rays.”

4. Natura Una BB cream

BB cream is definitely one of the favorite products for those who don’t give up makeup on a daily basis. The BB cream Natura Una features SPF 30 protection, foundation, primer and anti-aging treatment. The product is available in 10 colors that seek to suit all skin tones. Blogger Juliana Goes is one of the fans of the product:

“Natura developed its BB Cream with SPF 30, which soon comes out ahead of the competition and earns a lot of points with us. Another great advantage is a very efficient oil control and matte effect. This one held the shine well and the anti-oil effect lasted well for 4 hours.”

5. Natura Watercolor Balm Lipstick

This lipstick comes in a retractable pencil format, meaning you don’t need to sharpen. The product, as its name says, combines the characteristics of two products: lipstick and balm. It features the pigmentation function of lipsticks and also the hydration of balms. The product is available in 8 colors. Blogger Bruna Tavares from Pausa Para Feminices recommends the balm and talks about its benefits:

“I found it mega mega mega easy to apply, you can do the contour smoothly and the texture is delicious, hydrating but with grip. The formula has shea butter and vitamin E, which promise antioxidant action and hydration for up to 24 hours. They all cover the lips well with just one coat.”

8 Natura lines worth knowing

Natura has several product segments. Makeup, perfumery and hygiene items are offered by the brand from several lines. Find out a little about each of Natura’s main brands below:

1. Watercolor: the line offers different makeups such as lipsticks, eyeshadows, blush, eyeliner, among others, in addition to makeup applicator brush kits. All foundations and lipsticks in this line have SPF 8 protection.

2. Chronos: this is a line that offers products for the daily care of the skin of the face. Among the products offered are soaps for daily cleaning, tonic lotions, moisturizers and age-specific anti-aging creams. The line creams have SPF protection ranging from 30 to 60.

3. Faces: the Faces makeup line is focused on teenagers and young people. It has lipsticks, foundations, concealers, eyeshadows, among other items. Among Natura’s makeup lines, Faces is the one with the most affordable price.

4. SOU: this line came up with the proposal to reduce waste, from the production of products to the disposal of the packaging, which also aims to avoid product waste. Some of the products that the line offers are shampoos, conditioners, hair care masks, body moisturizers and liquid soaps.

5. EKOS: the proposal of this line is to use as active components only elements of Brazilian biodiversity, extracted in a sustainable way. Some of the products that the line offers are shampoos, conditioners, moisturizers and perfumes. All products seek to exalt Brazilian culture.

6. Mom and baby: this line, as the name says, has products for baby care and also for the mother. The line has soaps, creams to prevent stretch marks, vegetable oils, kits with bags for baby items, among others.

7. Una: Una is Natura’s most sophisticated makeup line. The products offered by the line are lipsticks, foundations, eyeliners, eyeshadows, among many others. Some of the bases in this line have Chronos anti-signal technology and some products have FPS protection ranging from 15 to 30.

8. Tododia: Tododia is a line of hygiene and daily care products. Some of the products in this line are bar and liquid soaps, body moisturizers, perfumes and aromatic oils. This line has a wide variety of flavor options.

I want to sell Natura: how to proceed?

Natura offers the possibility of being a consultant for the brand’s products. Registration takes place by accessing the website. Check out the step-by-step guide below to become a Natura reseller:

1. Access the website I want to be a Natura Consultant;
2. Click on the “Register” option;
3. Check here the prerequisites to be a consultant;
4. Fill in the form available on the website and send the scanned documents requested on the website;
5. Wait for confirmation of your registration.

If you prefer, you can also become an online consultant. The online consultancy takes place from the creation of a virtual franchise of the reseller in the Natura network. Sales then take place through your digital franchise, deliveries and collection are on behalf of Natura. To be an online reseller, just register here and wait for confirmation.

The reports of those who sell Natura

Get to know the reality of those who resell the brand’s products through their catalogs:

Eliane, reseller for 4 months:

“I decided to become a reseller because I already knew many products and they are of high quality. Natura is a brand that has been on the market for a long time and always has news in perfumes and body moisturizers. The advantages of being a consultant are always meeting more people, knowing the taste and preferences of each client, being able to participate in Natura meetings and training, being able to buy products at a discount and having more time available to dedicate myself to other functions.”

Elizabeth, dealer for 2 years:

“I chose to resell Natura because the brand offers products that I like to use and most people prefer to buy them. I love participating in courses and training on new products to be able to help the customer choose the best product for their skin type, hair, makeup, etc. As a reseller, I can also buy the products with discounts.”

There are many advantages to being a product reseller. Some of them are the ease of being able to organize your time in the best way, having the availability to dedicate yourself to other tasks at the same time and also being able to be a reseller of several brands to increase profits.

Other cosmetic brands such as Mary Kay, Avon, Abelha Rainha and Jequiti also offer the possibility of resale through the consultants.