Toning shampoo: understand how it works, who it is recommended for and which one to choose

The toning shampoo is a great alternative for those who want to transform the look. It changes the color of the hair without damaging it as much, which usually happens when we use dyes or bleaching products.

This type of shampoo enhances the tones and color of the hair, makes it shinier and is less aggressive. In addition, it does not harm other chemicals that already exist in the wires.

To explain to us how toning shampoos work and for whom they are recommended, we consulted hairdresser Edson Idogawa. Check out:

How do toning shampoos work?

Toning shampoos have a lower ammonia concentration than conventional dyes, therefore, they damage the hair less when used.

According to Edson, the toning shampoo “changes the color of the hair and darkens both natural light hair and artificially colored hair.” The shades provided by this type of shampoo are due to the natural extracts that act on the hair, depositing a film of colored pigments around the hair shaft and coloring without harming the hair structure.

According to the specialist, there are some shades of this type of product that have the power of lightening, but only on natural hair. The hairdresser warns, however, that “to lighten with the toning shampoo, it is necessary to mix hydrogen peroxide to activate the product, and the hair does not lighten more than two tones.”

As this product does not open the hair cuticle to deposit the color, the product’s duration time is shorter compared to conventional dyes. The color obtained with the product generally lasts about 10 to 15 washes.

Who is it suitable for and when should I use it?

According to Edson, toning shampoos are recommended for those who want to keep the color alive without going through the dye. Women who want to hide the first gray hairs can also bet on the product, as it darkens the hair, but saves it from a permanent dye.

This type of shampoo is also highly recommended for those who have other types of chemistry in their hair, as it does not harm the strands and revives the color of dyed and/or faded hair over time.

For redheads, toning shampoos usually contain pigments of coppery or red tones, maintaining the color. The shampoos for blondes, take bluish or violet tones to neutralize the orange tones that appear in the wires.

8 highly recommended toning shampoos

Check out some toning shampoos recommended by bloggers and beauty websites to help you choose the best one for you, according to the tone of your strands and the needs of your hair:

Where to buy

1. Schwarzkopf Blondme Color Correction Shampoo, in Americanas

“It’s a line for daily use. You can use it several times a week and your hair won’t be “leaky”, it won’t be dark, and at the same time the shampoo will prevent your hair from turning yellow” – Bia Munstein

2. Wella Color Recharge Cool Blonde Shampoo, at Época Cosmetics

“After I used the line to the end, I felt my hair had a grayish tone and I recommend it as a great option for those who want to achieve this tone and get rid of the yellowness!” – Tatiana Oliveira

3. Joico Kpak Color Therapy Shampoo, at Beauty on the Web

“The hair is very clean, but more resistant and hydrated over the weeks. In almost two months of using it I can say that it is one of the best shampoos for colored hair I have ever used!” – Cristina Boldi

4. Copper Effect Color Enhancement Shampoo, at Amend

“The line has hazelnut oil, so the shampoo acts as an antioxidant in the fiber. Colored hair always needs to have a treatment line that has antioxidants together, because it is by preventing the oxidation of the pigment that we keep the color longer.” – Gleici Duarte

5. Truss Specific Color Hair Shampoo, at Beauty on the Web

“For the hair to fade less, the product has a more balanced PH. This product also has a nourishing feature that won’t be too harsh when cleaning your hair” – Gleici Duarte

6. John Frieda Brilliant Brunette Shampoo at Beauty on the Web

“The good thing about being transparent is that it is almost neutral and that allows it to deeply clean the hair. Even in the shower, I already felt the threads lighter and softer, it looked like I had washed it in the salon” – Fernanda La Salye

7. Oikos Hestia Red Shampoo, at Americanas

“Intensive and protective care specially developed to increase the durability of the hair color of colored hair, protecting the integrity of the pigments for much longer” – Renata Nicolau

8. Schwarzkopf Keratin Restore All Blondes Shampoo at Beauty on the Web

“One of the shampoo’s promises is a lot of shine, and it fulfills it perfectly. I noticed the strands much brighter after washing my hair with it and the color much more vivid.” – Evely Souza

So, are you ready to change your look and rock your hair with shiny, colorful hair?