The make-up stores that revert the value of the service into products –

Okay, the crisis exists. But that’s not why you’re going to neglect beauty. There are strategies to make your rich buck worth your while. One of the best: if you’re going to a special event, how about doing your makeup in a place where the cost of the service is 100% invested in products? You combine the useful with the pleasant: rock the party and fill your toiletry bag. We have listed some cosmetic stores that offer this possibility.

MAC: the brand that is a reference in professional makeup offers options for different occasions. Complete Makeup, for skin, lips and eyes, costs 150 and is done in 60 minutes. Special Makeup, lasting 90 minutes and costing R$250, is indicated for more elaborate events (weddings, graduation parties). Includes face chart to recreate the look and application of eyelashes (with product purchase). More affordable, Makeup Express takes 30 minutes (90 reais) and has a specific focus: skin, lips or eyes (the other areas also receive makeup). If the invitation is for specific parties – costume, Halloween, Carnival – there is Thematic Makeup (250 reais, 90 minutes). In the Makeup Class (350 reais and duration of 90 minutes), the look may not be 100% perfect for a more formal occasion, but it won’t be bad at the club. All services are performed by brand artists. Appointments are made at stores – for addresses and telephone numbers, visit MAC Costméticos.

Sephora: one of the pillars of this network of prestigious multi-brand stores is services. In Full Make Up, you receive a complete make-up, lasting 45 minutes and costing 250 reais. Another option is the Makeup Classes (250 reais, lasting 90 minutes. In them, the client learns to value beauty, with tricks for smoky eyes, face contouring and party eyes. The result can be good enough for dinner with the cat afterwards More information on the Sephora website.

Benefit: the brand from San Francisco — which has won over cool girls thanks to its fun cosmetics and instant beauty solutions — offers make-up services at its own boutiques: in São Paulo, at Shopping Higienópolis (tel. 011 3824-2994) and in Campinas, at Shopping Iguatemi (tel. 019 3254-1854). The complete make-up application lasts 45 minutes and costs 199 reais. There is also a make-up class (350 reais) lasting 75 minutes. Appointments can be made on the Benefit Boutiques website.

smashbox: created by a photographer heir to Max Factor, Davis Factor, to facilitate his work in the studio, the brand has a pop-up store at Shopping Higienópolis until the 29th of June. In it, the Camera Ready makeup service, done by one of the Studio Artists, costs 200 reais. Another option is Shape Matters, a make-up session with the brand’s Studio Trainer, Lia Weiz. In it, the client learns a technique from the Los Angeles studios, which enhances the beauty of every woman (350 reais). If you want to enjoy it, run. Schedule by phone (11) 3823-2399.