The Golden Circle by Simon Sinek

The Golden Circle by Simon Sinek It is a principle that can be applied to a company to know what objectives it should focus its efforts on and how it should do it. This theory, popularized by the English popularizer Simon Sinek, states that, although many companies know what they do or what they do, and even know what processes they follow to achieve their objectives, they are not clear why they do it (mission).

Simon Sinek’s golden circle is based on these ideas, which tries to explain the three questions that every company has to answer to carry out its professional work. By adhering to this principle, the company’s inspiration and profits will increase.

Simon Sinek’s Golden Circle Questions

The three questions on which Simon Sinek’s golden circle is based are the following:

What does the company do or what does it do? (What?). How do they do their work or what processes do they follow? (How?). What is the mission of why they do their work? (Why?).

The third of these questions is the one that, according to Simon Sinek, many companies fail to answer. When working with sales teams, helping them put together their business plans, frequently use the “why?” or “for what?” It is a powerful weapon to identify the weak points of an action plan. Thus, an initiative is not bad or good per sebut it is in relation to whether it distances or brings the company closer to the goal it wants to achieve.

So, for example, when asked whether we should include our new product line in the online store, it would be foolish to immediately respond with a “yes” or a “no.” The expert in the business is the other person, and The advisor’s job is to help you identify if the action you propose is aligned with the mission you have for your business.

In this way, the obligatory question is “why do you want to include these products in the online store?” After an intense round of questions, and based on Simon Sinek’s golden circle, he will be the one who is able to answer himself.

The premises of Simon Sinek’s golden circle

To apply the ideas of Simon Sinek’s golden circle, let’s get in the place of the people to whom the implementation of the new project will be communicated. In this way, we can think about what they are like, what motivates them, what matters to them and what their values ​​and beliefs are.

From there, we can connect with them to explain the why and wherefore of the new project. The reason for the idea arises from our most primitive brain, where our instincts reside and connects with our feeling of security. This is the message that many brands use, as they try to conquer our lives and convert us into their followers.understanding that given a good characterization we will be willing to identify with them and share their values.

Next, we will move on to how we are going to achieve the project objectives. Here we will discuss the advantages and benefits that the implementation of the new ideas will entail and we will dispel any possible doubts about their viability. We will explain the processes, actions and decision-making that will be gone through during the development of the project.

The materialization of the idea

Finally, we will show what will be obtained from the materialization of the project. Thus, in this last point we will present the details of the final goal. This last phase of Simon Sinek’s golden circle connects with the most rational part of our brain, which gives direction to actions.

Furthermore, it will be the measure of success and achievement, and will allow us to know whether or not we have met the objectives, reactivating our motivation due to the feeling of satisfaction and reward after the work done.

Definitely, With these guidelines we can reorganize the way in which we organize a new project within the companystarting from the meaning that it will have in itself, instead of starting by trying to materialize an idea that lacks an initial meaning.

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