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The desire to appear on social networks

Pretending on social media seems to be promoted by an inherent need for social approval, to be accepted and reinforced by others.

Nowadays, there is a great desire to appear on social networks, Are we really as happy as we show on our profile? This question arises from the concept of “happiness”, perhaps fictitious, continually shown on the networks.

If we browse any social network, we will find posts of acquaintances traveling the world aboard smiles or perhaps a photo of that friend – with whom we had not spoken in weeks – with his girlfriend, tremendously happy and in love as if it were a movie.

It should be noted that, according to the Annual Study of Social Networks prepared by IAB Spain, We spend approximately 37 hours a week online, around 22% of our time.

For this reason, According to the IAB study, our social life to a greater extent is linked to internet social platforms, So it is not surprising that we use this tool to send messages to the people around us.

In summary, We are interconnected to the Internet and networks, they are part of our daily lives. d in the same way that the concepts of “posture” and “posture” are part of our daily routine.selfies“. Hence we ask ourselves, what part of reality do we show on social networks? What do the concepts mentioned above consist of? Below, we develop these questions.

We have a blatant need to let the world know how happy we are, even though maybe that’s not really the case.

The “posture” of social networks: need for social approval?

According to several investigations, there is a genuine need to please others that is represented by a need for social approval and to appear on social networks, as stated in a study from the University of Mexico Revalued social desirability: more than a distortion, a need for social approval.

Therefore, The desire to show off on social media seems to be promoted by an inherent need for social approval, to be accepted and reinforced by others. For example, the feeling of well-being that we get when uploading a “selfie” reinforced by likes and flattering comments, since Who doesn’t like compliments?

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In this sense, what does “posturing” mean? Postureo is an expression collected by the Dictionary of the Royal Spanish Academy that refers to the attitude of adopting certain customs or activities with the objective of wanting to appear or make a good impression to others, especially on social media.

The psychologist José Elías, president of the Spanish Hypnosis Association, defines the concept of posture as “the adoption of certain habits, gestures and attitudes that seek to project a good image (an image that receives positive recognition), in order to demonstrate to Other than that we are happy, even if it really is not like that or we are not convinced of it.”

In other words, according to the author, Posturing is the need for social approval by showing an image of ourselves that may not be part of reality.

We live in a constant need for social approval, hence the “posturing” so well known on the networks arises.

The “contagious happiness” effect

According to a study by the University of California, people’s mood is modified and conditioned by the posts they see on social networks. Likewise, he assures that “the content that is published seeks to give an image of “contagious happiness.” According to the study, Perceiving the joy and well-being of others encourages us to want to reach that state, which is why it urges us to publish similar content, producing the effect of “contagious happiness.”

In this sense, demonstrating “happiness” on social networks is contagious, it promotes that desire to appear on social networks, that is, that continuous wave of “happy” messages and photos.

Is what we publish part of reality?

Yolanda Pérez, doctor in psychology, assures “there is everything. People who show the truth, others something unreal and even people who teach half the truth; These are the most frequent.” Likewise, the author adds “We show how handsome we are, how friendly and smiling we appear in an instant, but those photos that are real, They do not show our reality, only part of it, because the day has 24 hours and it is impossible to be smiling so much.”

The reality that we project on the networks is surely not completely complete, since it is impossible to feel happy all the time: life is full of positive and negative emotions, and systematically ignoring the latter will only hurt us.

In summary, it is clear that not everything we see on the networks is a reflection of reality. Appearance on social networks, as we have explained, is relative. Hence Let’s not make the mistake of thinking that there are people who live 24 hours a day in a state of maximum well-being: We all have moments of depression, sadness, and anguish.

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Having bad days is part of life and makes us value the good times even more. Ultimately, no one has an absolutely perfect life.

“Feeling all kinds of emotions is what makes our lives rich.”

-Daniel Goleman-

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All cited sources were reviewed in depth by our team to ensure their quality, reliability, validity and validity. The bibliography in this article was considered reliable and of academic or scientific accuracy.

Domínguez Espinosa, Alejandra del Carmen et al. Revalued social desirability: more than a distortion, a need for social approval. Psychological research report. 2012, vol.2, n.3, pp.808-824. ISSN 2007-4719.Caldevilla Domínguez, D. (2010). Social networks. current digital society. Social networks . Current Digital Society, 33(1), 45–68. https://doi.org/-

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