Ricardo Lapa: the personal behind the home training revolution –

“Training at home doesn’t work” or “You can’t gain lean mass exercising with your body weight” – have you ever heard (and believed) any of these phrases? Because it was by breaking myths like these that the coach Ricardo Lapa gained the trust of over 45,000 students – all online. He is the creator of Online Rocket Academy, which today offers more than 170 live workouts per month.

Before appearing among the most popular courses on the Hotmart online classes platform, Lapa had programmed itself to offer recorded modules. “I was considered crazy, no one would accept training that wasn’t face-to-face”, she recalls. Last year, with the arrival of the pandemic and the necessary closure of all gyms, innovation became a necessity. Suddenly, he and his team had to move their plans forward. “In one week, I edited 70 videos to train at home. On the first day of lockdown, I announced the website.”

The video lessons were well received – but it was the live broadcasts where both sales and student engagement increased. “Training with the class recorded at the time you want is practical, but you have to have a lot of willpower. In the live with me, the students’ motivation was at an all-time high, because they liked my way of speaking”, says Lapa. Then came the determination to replicate a gym, with different and simultaneous classes, all live, in the virtual environment. “Me and 7 other teachers are part of the team. We have yoga, dance, functional strength training… I want to do classes late into the night, to also serve students from outside the country, who are in another time zone.”

There are three plans available: the basic, with recorded monthly workouts, for R$ 29.90 per month, the funwhich entitles you to recorded workouts plus live recreational classes (except for bodybuilding), for R$ 45.00 per month, and the full, with access to all online and live training, for BRL 59.50 per month in the quarterly plan or BRL 85.00 per month. do not adapt to the system.

Classes are broadcast via Zoom directly from a room with a LED screen, where students who choose to keep their cameras open appear – and are corrected by teachers, when necessary. After class, participants use the hashtag #lapateam to share their training experience.

For readers of Good shape, Ricardo Lapa opened four options for free trial classes.

For intermediate and advanced practitioners, the Lapa class is on Thursday (20/5), at 7:30 am, at the link https://us02web.zoom.us/j/84872647818

Later on Thursday (20/5), at 7 pm, the practice is also for beginners with Lapa himself at the link https://us02web.zoom.us/j/89128516790

On Friday (5/21), at 8 pm, it is possible to experience a Décio Costa Neto dance practice at the link https://us02web.zoom.us/j/83404257320

Finally, on Wednesday (5/26), the day begins at 10 am with yoga, taught by Isadora Giani at the link https://us02web.zoom.us/j/86715935696