Photographer recreates sexist ads from the 50s

On one occasion, when Lebanese photographer Eli Rezkallah, 31, was attending Christmas dinner with his family, he overheard his uncles talking about how women could better perform their tasks: cleaning and cooking. The fact inspired him to recreate advertisements from the 1940s, 1950s and 1960s, switching men and women. “I know that not all men are like my relatives, but I was surprised to see that opinions like theirs still exist. That’s why I prepared the project, so they can taste their own sexist poison.”

Next, the awesome.club shows the photos of the “Parallel World” project, which reflects the changes that have taken place in society in recent decades. And we hope that the stereotype that “a woman’s place is in the kitchen” will be in the distant past and not even dare reappear.

“Show that the world belongs to men”

“If one day your husband finds out that you don’t check the freshness of the coffee before you buy it…”

“Don’t worry, love, you didn’t burn the beer!”

“Women don’t leave the kitchen!”

“It’s nice to have a girl in the house”

“Get out of the kitchen as soon as possible!”

“Christmas morning she’ll be happiest with a Hoover”

“You mean even a woman can open it?”

Eli Rezkallah began working at age 16 as a fashion shoot producer, and later as a fashion show creative director. Today, he is dedicated to commercial photography and is responsible for the magazine Plastik Magazine🇧🇷