Influencers: 7 characteristics

With new technologies, communication has multiplied its channels. We can convey what we want to say in different ways. At first we did it only through messages, now we can even express our gestures through elaborate emoticons. An unmatched way to show what we feel when we don’t have the person close or we don’t dare to do it face to face.

Thus, with this new way of communicating, ways to capture the attention of others also arise. One of them is digital marketing: through different advertising strategies it tries to get potential consumers to purchase the products that companies intend to sell. So, Through communication through social networks, companies act by making propaganda.

However, Nowadays there is another new way to reach the masses: influencers, of whom we are going to know their characteristics. This method is used by agencies in the digital world to promote their products, but they can also transmit messages of motivation and personal development, or simply to show life experiences.

1. Influencers are creative

One of the characteristics of influencers is that they tend to be creative people, original for a reason. With their ingenuity they manage to capture our attention. This is how they accumulate followers and followers who want to know everything they do. Through videos, photos and comments they capture our interest, because they show us great ideas in an original way.

So, In many cases, influencers become very powerful speakers for certain ideas and interests. They take care of what they say, but above all how they say it. They know that their audience will seek to recognize them in their way of expressing themselves, the one that makes them so characteristic.

Creativity in influencers is as important as their intelligence to adapt to their current and potential audience. Ultimately, what they seek is to generate more and more communication, so that the public does not disconnect from their activity.

2. Trust: one of the essential characteristics of influencers

Many influencers enjoy the trust of their followers. This is something that the companies that hire them to promote their products know very well. They count on their followers to follow the influencer’s path and recommendations, even being aware that their message is motivated by commercial interest. In this sense, what many influencers say to avoid losing credibility due to the signed contracts is that they only recommend those products that they liked.

It’s funny, but that’s how we work. We tend, for example, to give greater credibility to people who have been successful or who we consider beautiful. Furthermore, just the opposite happens in reverse. Finally, note that the number of followers that an influencer may have reinforces these followers to practice their recommendations, including consumer recommendations. It is very easy to think: “If so many people follow him, what he says is good or true.”.

3. Assertiveness

Influencers are assertive because they know their rights and those of others, and they transmit information taking these principles into account (or at least they project this trait in their image). Assertiveness allows them to communicate what they want in an effective way; so effective that followers end up following his advice. This quality favors them and they take care of it because:

It makes them feel empowered. It increases their sense of well-being.Improve communication.It makes it easier for them to control the environment.Improve relationships with your followers.

Assertiveness, that appearance of freedom and strength in the face of possible conditions, is one of the characteristics of influencers that most distinguish them. Let’s reflect, who would follow someone who thinks that he only says what others tell him?

4. Responsibility

The image projected by influencers also includes that of responsibility. A responsibility that is linked to commitment and identification with the message. Followers usually believe that the influencer is fully aware of everything he says and that he says it because he is not going to harm anyone who does not deserve it.

On the other hand, responsibility also usually shines in influencers not only as an element of their image, but also in the form of organization and commitment. Just as they have an audience that follows them, A feeling of debt to this public usually grows in them.. They are usually aware that the income they obtain derives precisely from their viewers.

5. Sociability

Influencers have a facility, whether natural or achieved through work, to relate. Thus, companies want their followers as consumers, but also their ability to relate to maintain existing ones and gain new ones. Sociability helps them:

Get more followers. Because they have great ease in relating to others.Be empathetic. Most influencers are able to connect with others and put themselves in their shoes.

All these qualities allow them to generate bonds with others. In this sense, they are usually very skilled at understanding cultural patterns and interpreting current events, as well as the needs of their followers.

6. Knowledge

Whether self-taught or through guided studies, these are people who (normally) master the field of technology they use and talk about. Generally, they focus on a specific area of ​​knowledge, so their specialization becomes another of the influencers’ characteristics that most define them.

7. They are visible

As mentioned above, influencers have a great capacity to spread messages. The algorithms favor them, so they end up gathering a large number of people around them who listen to them and believe them. That is why they are a great resource for companies.

Being an influencer is not an easy task. It requires time, effort and dedication. In addition to a gradual process in which to gain the trust and interest of those who are, in principle, a potential audience. In this sense, if getting there is complicated, staying there is even more so. In fact, there are many who cannot stand this pressure and end up trying to escape the notoriety they have sought so much. It is a “profession” that does not lack, behind the stage where the actors move, a dark dressing room full of ghosts that you have to know how to deal with.

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