How colors influence our emotions and our well-being

Have you ever walked into a store and felt an uncontrollable urge to buy? Do you know why you painted your living room white? And what led you to choose this blue dress? Or have you ever refused to try a food just because the color wasn’t to your liking? All these answers are related to the so-called “color psychology”.

If you want to know more about this field of study and understand how colors can affect your emotions, at awesome.club we reveal the meanings of the different colors and what they provoke in our mind.

It is the part of psychology responsible for studying the different meanings that each color has. This branch of research analyzes how we perceive colors and the emotions and behaviors that generate us.

Color science is applied in various disciplines such as art, advertising, fashion, the field of signage, marketing, architecture… and, without realizing it, influences our daily decision making.

Its origins date back to ancient China, where the cardinal points were represented in blue, red, white and black. In the center of these cardinal points was yellow, the color that designated the Chinese Empire.

The first study of color psychology as we know it today was developed by the famous German writer Johann Wolfgang von Goethe, who wrote a treatise called “Color Theory”. In it, the concept of harmony and subjective perception of color appears for the first time. Based on this study, the psychologist Eva Heller wrote in 2008 the book color psychology, expanding Goethe’s conclusions and deepening the study of the relationship between color and the human mind.

It is the color of purity, innocence, cleanliness, simplicity, peace and cold.

White helps us find peace and tranquility🇧🇷 This color soothes us and helps to relax our mind.

It is related to mourning, mystery, elegance, sophistication, death, the occult and the night.

The black it makes us sad and drains our energy. It can create a melancholy and depressive state, so overexposure to this color is not recommended.

It is the color of the forbidden, of passion, of danger, of blood, of love, of desire and of valor.

The Red increases heart rate and respiratory rate. can also cause anger and aggression in your mood. On the other hand, it can give you the strength you need to face some situation.

The color blue is related to progress, faithfulness, loyalty, tranquility, harmony, calm and intelligence.

have a relaxing power in our mind, as it is associated with sky and water. In addition, it makes us calm down and reach a state of serenity.

It is the color of nature, health, growth, hope, balance and jealousy.

Create one calming effect, as we relate it to nature and the peace it transmits to us. Furthermore, lowers blood pressure and heart rate.

It is linked to vitality, energy, youth, enthusiasm, warmth, fun and creativity.

It’s a stimulating color, that gives us strength and optimism and generates emotional balance. However, excess can cause anxiety.

This color symbolizes energy, joy, happiness, light, optimism and envy.

Yellow makes us feel happy and positive. Excessive exposure to this color is not recommended, as it can cause stress and nervousness.

The pink color suggests romanticism, sweetness, femininity, delicacy, innocence and tenderness.

This tone generates positive thoughts and brings us back to childhood.

Gray is the color of neutrality, respect and old age.

It’s a color that doesn’t provide us with much and that’s why it often causes us indifference. In its positive aspect, helps us find balance – associated with older people.

This color is related to mystery, intuition, fantasy, magic and faith.

Purple provokes a state of spirituality, helps in concentration and purification of the mind.

As you can see, there are several emotions and sensations that a color can provoke. This will also depend on our tastes and the state of mind we are in.

And for you, what emotion does each color provoke? What is your favorite color?