Consumer Day: find out about the date!

After the end of year festivities and back to school, many people go shopping fast until a new date with special promotions!

The month of March is the opportunity for anyone looking to buy a new item or jewelry. Commerce, especially e-commerce, usually prepares special promotions at this time of year. Read the text and find out more about this date: consumer day!

What is Consumer Month?

March is Consumer Month because it is March 15th that Consumer Day is celebrated.

It all started on March 15, 1962, in the United States, when President John F. Kennedy gave a speech about the rights of those who help move the economy. More than 20 years later, the speech culminated in the creation of International Consumer Rights Daycelebrated worldwide since 1983.

In Brazil, the Consumer Protection Code was created in 1991, determining good practices in commercial relations and revolutionizing customers’ lives. To celebrate good relationships with the public, many retailers promote special offers and promotions in March. Even here at !

What is Consumer Day?

Consumer Day is March 15th. The date was established in 1983 and is celebrated worldwide. This day was chosen in honor of John F. Kennedy’s speech on the importance of consumer rights, on March 15, 1962.

Here, in Brazil, several stores honor their customers by offering special discounts and consumers take advantage of the time of year to save on gift purchases for other commemorative dates, such as Mother’s Day, or to get what was on your wish list at the best price.

What is the difference between Customer Day and Consumer Day?

These two dates aim to move the retail market and offer promotions, but they are not the same thing. It is necessary to understand that every customer is a consumer, but not every consumer is a customer.

On March 15th, Consumer Day, the rights gained by consumers through offers are celebrated, as on September 15th, Customer Day, This is when brands also honor their customers through discounts and benefits when paying – such as cashbacks – gifts and actions to maintain trust and partnership between customer and retailer.

What to buy on Consumer Day?

SmartTVs, refrigerators, dishwashers, furniture, smartphones and jewelry… you can find tempting offers for all types of products at this time of year. See below, some tips on trendy items that are worth investing in:

Smartwatch: An accessory that is increasingly present on Brazilians’ wrists is the smartwatch. Whether you want to see notifications from your phone’s apps or monitor your gym workouts, a smartwatch will provide you with more practicality and make your life easier;
Refrigerators: The refrigerators that are most popular are those refrigerators that have the refrigerator at the top and the freezer at the bottom, known as reverse refrigerator. Almost all household appliance brands already have their reverse refrigerators and should run promotions in March for these appliances;
Retractable sofa: they have become increasingly popular because they add comfort and practicality to everyday life in homes. As they recline, they take up little space when closed and are very cozy when open;
Robot Vacuum Cleaner: The robot vacuum cleaner makes cleaning a more practical and even fun activity. This powerful little machine saves sweat and impresses even the most incredulous, with an extra discount it gets even better;
Jewelry: Do you know that jewel that is on your wish list? This is the perfect time to add them to your jewelry box! At you will find graduation rings, wedding rings and personalized jewelry at a super discount for you, our special customer!

What to buy at on Consumer Day?

In Consumer Month 2023 we will have “the jewelry you always wanted, at the special price you deserve!” This consumer month we have prepared unique offers on wonderful jewelry for you, our special customer!

Customized Jewelry: jewelry that suits you, with sensational discounts!

How to buy safely on Consumer Day/Month?

When purchasing online, you need to pay attention to some details. See some of them:

Be careful with websites that have many warnings that flash on the screen, have a large number of pop-ups or redirect to other suspicious websites;
Check if there is a padlock next to the page URL. It signals that the site uses encrypted technology, preventing cybercriminals from having access to any sensitive information.
Check whether the website has verification seals and a safe purchase guarantee, such as e-Bit, RA1000 – as here at . This certifies that the online store is safe for you to make your purchase, providing your payment details;
Check if the store is evaluated on sites such as Reclame Aqui and consumer.gov.br. On these channels you can see if it has high complaint rates and what consumer perception is about the products and services sold. At we have a page just with our customers’ reviews! Hereyou can see what honest opinions are about the jewelry you want!
Also visiting the store’s social media pages to see what people are saying about it there is also a good idea. After all, there is nothing better than learning from the experiences of those who have already purchased.

Well, now you know when Consumer Day will be and the best ways to buy, Check out our website and find that super special piece of jewelry!