Cláudia Leitte dyes her hair red –

(L’Oreal/Disclosure)

There’s a new redhead on the block! To celebrate 20 years of career, singer Claudia Leitte, surprises and appears redhead for the first time.

Claudia has always been a fan of blonde (and sometimes brown), which ended up defining her look, but now, facing the new phase of life and celebrating another cycle, she decided to color her hair in a striking and special color. “My 20-year career is already starting in a different way and that excites me a lot! There is a change happening from the inside out and we are creating another one, from the outside in”, says Claudia.

CONCERNS ABOUT THE HEALTH OF THE WIRES

The singer says that, over time and with so many visual changes, she felt the need to understand what products are used in these coloring processes, “When I thought about the transformation, many fears came to me about damaging my hair and I think that it’s a habit for women to think like that, since there wasn’t a product like INOA yet. And I learned that we need to get into the habit of really knowing what products we use on our hair. Now I feel safer going to the salon and asking for ammonia-free hair color. So for me it’s been great, I’m learning a lot with this transformation!”, says Claudia.

CHOICE OF TONES USED

The ambassador of L’Oréal Professionnel, Washington Nunnes, was responsible for the transformation made with INOA, a permanent professional color without ammonia.

“By analyzing the skin tone, we chose a tone for the length and a tone for the roots. In addition, it has a color transition, it starts in one tone and then goes to a more golden tone. We explore all the possibilities of beauty, but at the same time in a way that it identifies itself. It is very difficult for a woman to change her hair, even more so for a person who is used to the blonde tone. She is impressed and we loved this reaction, it’s really cool when we turn the chair and the client gets emotional. Elevating someone is very special, I am very happy.”, says Nunnes.

The tones used were:

INOA 7.43 + INOA 7.4 (in length)
INOA 8.3 (in root).

Cláudia with the L’Oréal Professionnel ambassador, Washington Nunnes, responsible for the transformation (L’oreal/Disclosure)