10 well-known products and brands that have very different names outside Brazil

Do you like Tio Rico? Have you used Surf Excel? Want a dessert Magic? Calm down… although these names seem unfamiliar, you probably know them all, and very well. In many countries, some famous brands have changed their names, usually for the sake of marketing positioning in order to reach the target audience in the best possible way. An example of this is Twix chocolate, which is marketed in some regions of Europe as Raider.

Therefore, we, from awesome.club, we have selected some renowned brands that have very different names than usual in other countries and that can guarantee a good laugh. Check out!

Moça, the most famous condensed milk in Brazil, belongs to Nestlé and has been in delicious recipes since 1921. In English-speaking countries, the product is known as milkmaid and in Spanish-speaking countries, the darling is called La Lechera🇧🇷

The brand that makes the tiger wake up in you is from Kellogg’s and has been in breakfast since 1953. The breakfast cereal is known as Frosted Flakes in the United States; in Spanish-American countries such as zucaritas🇧🇷 in Europe, as Frosties🇧🇷 and in Japan, as corn frosty🇧🇷 Can you imagine Tony Tiger wearing a typically Japanese costume?

For over 70 years, Nestlé’s Nest has brought joy and nourishment to people’s lives, especially children. The darling powdered milk is also known as Nido in other countries, including Portugal. Just thinking about the product, we can already imagine an açaí covered in Nest… how mouth watering!

THE Kibon, Unilever’s brand and world division, is present in more than 40 countries and, in most of them, has different names. This is because in the past there were local ice cream brands that the multinational bought and later decided to keep the names. What a strategy!

The brand that has delicious ice cream is known in the United States and Canada as good humor🇧🇷 in Colombia, as La Fuentein Mexico, as Netherlands🇧🇷 in Venezuela, as Uncle Rico🇧🇷 in Slovenia, Croatia, Austria and Czechia, as Eskimo🇧🇷 finally, in Angola, Portugal, the Netherlands, South Africa, Belgium and Luxembourg, as Hello🇧🇷 Have you ever thought about arriving at the ice cream shop and saying, “Hello! I want a hello”?

The ice cream, owned by Kibon and Unilever, is known as magic in Greece. Well, we can’t deny that mouthwatering ice cream is truly magical.

The washing powder that appeared in 1908 in England and has a great presence in the homes of Brazilians is another Unilever brand that has several names around the world. The soap that gives clothes the care they deserve is known in Argentina, Bolivia and Paraguay as Allah🇧🇷 In Colombia, as Fab — is not related to the Brazilian Air Force; In Spain, France, Greece and Portugal, as skip🇧🇷 In Sweden, as Via🇧🇷 and in India, Pakistan, Bangladesh and Sri Lanka, as Surf Excel🇧🇷 Although the last name is funny, it has nothing to do with surfing Excel spreadsheets, eh?

In the early 1970s, Elseve quickly solidified itself as an expert hair care brand. For legal reasons, the brand has different and curious names in other parts of the world. In some European countries, including Germany, the cosmetics multinational is known as Elvital🇧🇷 in the UK, Portugal, Argentina and other countries such as Elvive🇧🇷 It is like live in the United States. Well, now we know that the products in your portfolio aim to make your hair full of life.

Despite Dr. Oetker was born in Germany in 1891 and had a worldwide presence, his name in Italy was changed to cameo, to be easier to memorize and to facilitate the pronunciation. If they added the letter “l” to the name of the Italian brand, it would be called “Camelo”. Much nicer, right?

Brilhante, a brand that helps clothes regain their shine, arrived in Brazil as a bar detergent in 1986 and is here to stay in different forms to serve the Brazilian public. In Bangladesh, detergent is known as radiant, and in India it is called Rin🇧🇷

In 1930, back in Kentucky, Harlan David Sanders decided to buy a store at a gas station on the side of the road to sell the same fried chicken he ate as a child. That’s how he discovered that he loved serving delicious and comforting food to travelers, and that was how one of the most famous fast-food chains in the world, Kentucky Fried Chicken — KFC, was born. The brand is known by this name in several countries, including Brazil, with the exception of Canada. Specifically in Quebec, the fried chicken brand has its name in French, Poulet Frit Kentucky — PFK🇧🇷

What name made you laugh out loud? Do you know any other brand that has a different name outside the country? Tell our team in the comments.