10+ Times when cinema influenced viewers’ tastes and ended up creating trends

The film industry undoubtedly has a great power to influence consumer preferences. Therefore, it is common for movies and series to contain a type of hidden advertising designed to promote a certain product. However, sometimes it happens that some things arouse great public interest, even without marketing strategies behind it.

We, from awesome.club, we discovered 13 trends that have caught the public’s eye thanks to movies and series. Check out!

The film was released in 2019 and it definitely did not go unnoticed. Both the plot and costume design were top notch. The costume designer did a particularly thorough job: he was tasked with dressing each character in British style, but in a different way.

However, no other look caused as much buzz as one worn by Colin Farrell’s character. Male audiences were looking for a similar checkered ensemble, and fashion magazines taught readers how to dress like the hero.

The clothes worn by Farrell were made to order, but after the release of the feature, the British manufacturer Londsdale released a collection for the general public. The product is called “Gentlemen Tracksuit Mens”.

The movie hadn’t even been released in 2021 and fashionistas were already rushing to salons to dye their hair just like Cruella’s. Social media was full of photos of girls with half their hair dyed black and the other half platinum.

Because of the colors, the hairstyle was named “Skunk Hair” (“possum hair”, in free translation) in honor of the possum that has black and white fur. And a famous hairdresser specializing in coloring blamed the character of Emma Stone for such popularity.

He also said that clients cited another heroine as inspiration when changing their hair color — Narcissa Malfoy from the Harry Potter saga.

After the release of the movie Beauty and the Beast in 2017, many viewers wanted to decorate their homes with a rose in a glass, just like the fairytale prince kept so carefully. The internet was “flooded” with tutorial videos on how to make a similar decorative object, and the number of views exceeded millions.

Of course, manufacturers were very aware of the trend. It is possible to buy the arrangement in several online stores with an artificial rose, but some flower shops even offer a real flower, promising that the bud can last up to 3 years inside the glass.

Downton Abbey characters, like British aristocrats, drink tea with enviable regularity. And that ended up influencing the public to do the same. Certainly, tea was already a popular drink in the world, so how could it get any more?

However, a British company specializing in the distribution of tea claimed that there was an unprecedented increase in sales of their products during the broadcast of the series. About a 5-fold increase in orders. In addition, demand has increased not only in the United Kingdom, but also in other countries: the United States, Canada, Australia and China.

In The Mandalorian series, we can guess what Master Yoda’s first years of life were like. The little creature conquered the public so much that the toy company Hasbro decided to answer the clamor of the spectators and opened a pre-sale of the Baby Yoda doll (which, in fact, is called Grogu).

And it was a success. Thanks to the success of the series, the manufacturer increased its sales by 70%;

Specialist magazines say that the Peaky Blinders: Blood, Stakes and Razors series sparked a revival of classic menswear. A search engine reported an unprecedented increase in searches for the keywords “Shelby’s style” (the show’s main character) and “men’s tweed suit.”

Another piece that was popular with the public was the beret worn by the protagonist. The more popular the series became, the faster the “Shelby-like” hats sold out. In 2016, when the third season was released, sales increased by 83%.

The series Bridgerton influenced viewers to return to wearing corsets. Representatives of the online store Orchard Corsets said they had a 71% increase in website traffic after the serial’s launch and the increase in the number of people interested in corsets increased by 91% (versus the previous year).

But it wasn’t just the corsets that fell in love with the fans. The lace gloves worn by the heroines aroused even greater interest. The website cited above recorded a 744% increase in sales of these lace accessories.

Inspired by the protagonist of the Normal People series, many fashionistas began to wear a chain without a pendant around their necks. Viewers said that the simple accessory gave the hero an incredibly attractive look and, therefore, ended up being influenced to look for similar pieces for themselves in online stores. One seller even claimed that he experienced a 53% increase in online traffic to his store.

In addition, actor Paul Mescal even joked about it: “I have to make peace with the fact that the current will always have more popularity than me”.

After the series’ release, demand for red berets and designer items used in the production increased. And it is not surprising, since the protagonist appears more than once wearing accessories from the brand. The online store that sells the company’s items recorded a 30% increase in sales after the launch of the new season.

The popularity of the film led to an increase in tourist demand for Sacramento — the city in California where the protagonist of the film lives. Travel agencies even started to offer their customers tours called “Lady Bird”. And they are still available to interested parties.

Routes include all significant locations that appeared in the movie. In addition, the organizers still promise to tell a lot of interesting information about how director Greta Gerwig produced the feature.

One of the most memorable moments of the Round 6 series is when the player characters have to detach figures carved from a thin caramelized sugar mass without breaking it. This sweet is called “dalgona” and has won the hearts of viewers. Social networks were filled with photos of internet users trying to reproduce the test with the delicacy.

Confectionery Segyero Dalgona, which is based in Seoul and made the sweets for the recordings, was going through a difficult time. However, as soon as the episode in which the treat appears was aired, the situation changed. Sales of dalgona soared, and people didn’t mind having to wait in line for about two hours just to enjoy the same copy of caramel pasta in the series.

The brave heroines of fantasy films undoubtedly inspire viewers to name their daughters after themselves. So much so that, since 2002, many girls have been registered as “Hermione”, although in the period between 1932 and 2001 few have gained the privilege of declaring themselves the witch’s “namesake”. And all this thanks to the film adaptations of Harry Potter.

And because of Emilia Clarke’s iconic character on Game of Thrones, even the name “Khaleesi” has become popular. Until 2011 there was no record of its existence.

The Twilight saga also influenced new moms and dads when choosing what to call their daughters. If on the one hand the name “Bella” has become common in recent decades, on the other hand “Rosalie” has gained real momentum. After the 1930s, it ended up becoming rare to find, but the situation changed in 2008, when the first feature of the saga was released.

Like “Khaleesi”, the name “Katniss” did not exist in records until the release of The Hunger Games. However, after 2012, dozens of parents decided to name their babies that way.

The names of some female characters were not the only thing that became popular after the release of the first film in the Twilight saga. The production also influenced the audience’s food preferences, as many fans were eager to try mushroom ravioli after seeing Bella eating the dish on her first date with Edward at Bella Italia restaurant in Port Angeles.

In 2009, the establishment prepared around 4,500 servings of the dish for fans of the vampire universe. And in 2011 a frozen version of ravioli “à la Twilight” was even launched for sale.

Which piece of clothing, style or delicacy you saw in a movie would you like to try? Have you ever had your taste influenced by a film production? Which one? Tell us in the comments section.