10 Reasons to visit ′Méqui 1000′, the thousandth McDonald’s store (and we’ll show you everything)

In commemoration of 40 years of McDonald’s in Brazil, the famous fast-food chain installed, just over a month ago, a store in an imposing mansion on Avenida Paulista, in the economic center of São Paulo. The 1000th unit in Tupiniquins lands brings innovations that have captivated customers, who consider this the store of the future, an example of how the others should be in a few years. An environment of pure innovation.

O incredible.club brings you 10 good reasons to visit the new store that mixes innovation and surprising decoration in one of the most valued addresses in São Paulo. See with us everything you need to know about the “Méqui 1000” — written like that, with “e” and “q”.

The brand that arrived in the country 4 decades ago was faced, at the time, with a market without competition, but today it has decided to change the strategy to value the customer and be up to the weight of competitors like Burger King. To this end, the company modernized its service stores with more technology, allowing the customer to place an order without the help of attendants, with service totems and fully digital menus.

With a focus also on valuing human material, the brand works with the “cooltura” program, which aims to leave aside the old standardized service phrases and focus on treating the customer as if he were a friend. As a result, the consumer feels more comfortable staying, ordering and returning, a vision that has also gained supporters in other companies that decide to value the customer.

The McDonald’s brand has innovated with the installation of a personalized trailer so that some customers can have the experience of literally spending the night in the store. To do so, you had to book McHome on the Airbnb app, which specializes in hosting. The trailer is a real house on wheels. A unique experience for anyone wanting to enjoy that McLegal experience.

In the store, you will find snacks and desserts created exclusively for the inauguration: cheese bread (cheese bread, meat, cheddar, onion, ketchup and pickles), McPolpetone, quinoa salad, Ovaltine cone and dulce de leche, McFlurry de Kit Kat (strawberry, passion fruit and lemon), etc. Altogether there are 15 items that include cheese bread and lactose-free latte.

The store is full of technology that manages to combine with the imposing mansion built in the 1940s and one of the symbols of Avenida Paulista. Everything was planned by architect Mark Landini, an Australian who has been designing other units of the brand, such as the chain store in Times Square, in New York. The two-story building is already being quoted to be the biggest meeting point in the city for those who live and work in the region.

The idea was to immerse the customer in the brand’s theme; for this, whoever arrives at the store is faced with a giant sculpture of a Big Mac. In addition, there are several rest spaces, franchise logo swings, banners and themed walls to make that photo worthy of social media. In addition, Wi-Fi is available in all spaces so that the customer is always connected.

On the Victorian-style balcony, on the second floor of the store, customers can enjoy their lunch while taking advantage of one of the most popular views of the city of São Paulo. If you want to have an even more complete experience, the franchise has installed equipment that is camera and binoculars at the same time, called McView. It provides the experience of knowing every detail of the most effervescent city in the country, all in real time.

A big bet is the customer’s visual interaction; for this, a type of transparent duct was installed with a conveyor belt that connects the kitchen to the counter. The idea is to use technology to attract the public, who can see their order pass through the store and garden until it reaches the drive-thru customer. An innovation originally created in a store in Australia.

The space is quite democratic and this is an idea that the brand wants to expand to all its 1000 stores. The proposal is to incorporate the typical diversity of the Paulista region and use it as a way to show the network as democratic and inclusive. For this, the brand even tried to modify its menu to also attract the public that has some type of food restriction, for example.

As a true icon of innovation, the store intends to be considered the “McDonald’s of the future” and to serve as a model for standardizing the brand so that it can become a reference for fast-food service. The chain was concerned with every detail: ample space, 24-hour operation, electronic and personalized service, delivery of the order to the table, entertainment area, garden, lodging and bike rack.

Have you ever heard of this store? Are you curious to meet her? Tell us.