What the logos of 11 famous brands would look like if they kept their original names

Were you a fan of a brand and overnight it just disappeared? Maybe it was just renamed. Brands have the ability to connect products and customers, so it is important to choose a good name and logo for each business, so that it will win over its target audience. But to reach success, it is common for some companies to end up changing their original names and evolving their designs over time.

O awesome.club will show what 11 famous brand logos would look like if their original names had remained. Come check!

Have you ever imagined doing all your searches on a search engine called BackRub? Well, that’s what Google was called in 1996, in fact, its name as we know it today was registered a year later and is the result of a spelling error in the word “googol”, which means the number 1 followed by 100 zeros, to indicate the amount of searches that can be found on the site.

The social network became famous for its Snaps with several fun filter options that last only 24 hours, as well as its competitors, Instagram Stories and Facebook Status. The application was created by three former students of Stanford University, but what perhaps few people know is that the original name of Snapchat was Picaboo, but that initial idea did not work out.

Maybe you still remember the slogan “Kolynos… Ahhhhh!”, one of the most popular toothpastes in Brazil with the yellow and green packaging. However, this brand disappeared from the market in 1997, giving way to Sorriso toothpaste. This happened when Colgate-Palmolive bought the company and had to change the name by determination of Cade (Administrative Council for Economic Defense).

A classic stuffed cookie featuring animal designs or letters appeared in the 1990s and, since then, has conquered the palate of children and adults alike. What perhaps not everyone is aware of is that Passatempo replaced the Divertidos biscuits, which belonged to the São Luiz company and was bought by Nestlé in 1967, adding more flavors.

Like its main competitor, Yahoo! is a search engine founded in 1994 and also offers e-mail, news channel, finance, video sharing, etc. However, what few may know is that before becoming this great communications company, the portal had a very peculiar name: “Jerry And David’s Guide To The World Wide Web”. Months later, its creators Jerry Yang and David Filo, renamed it to Yahoo!. Lucky for us, isn’t it?!

How about having a cold Brad’s Drink? That’s how Pepsi was called in 1893, when pharmacist Caleb Bradham developed the drink, in fact, it was in pharmacies that the product was sold. Until, 5 years later, the soda was renamed Pepsi-Cola, due to advertisements to relieve dyspepsia (better known as indigestion).

One of the most popular tennis brands in the world was created when the athlete Phil Knight and his trainer Bill Bowerman, developed a shoe suitable for running, in 1964. However, initially it was called Blue Ribbon Sports (BRS), and had a partnership with Japanese company Onitsuka Tiger.

In 1971, this partnership ended and Blue Ribbon Sports launched its own line of shoes, renaming its name to Nike. And different from the slogan “Just Do It” (Just Do) that we know, its first advertisement was “There is no finish line” (There is no finish line).

Perhaps you still wonder what happened to Hotmail, the free webmail service that was created by Sabeer Bhatia and Jack Smith in 1996. Since that time it was not necessary to have a computer at home to access it. A year later, Microsoft acquired the company’s rights and in 2008, it already had millions of users around the world. Until in 2012 it was relaunched as Outlook.com.

And if we tell you that Mickey Mouse wasn’t always called that, would you believe it? The most famous mouse in the world was baptized as Mortimer, but that name did not like the wife of Walt Disney. But what happened to Mortimer? He was transformed into Mickey’s rival, who here in Brazil is known as Ranulfo.

How about having a coffee at Cargo House? If this idea sounds strange and the taste of the drink already seems bitter, know that this is what Starbucks would be called, if there wasn’t a lot of brainstorming involved in creating the company. According to the co-founder himself, Gordon Bowker: “It would have been a terrible mistake”. The current name comes from the movie Moby Dick, as the creators wanted the store to have nautical influences, thus appearing the mermaid logo.

After a coffee at the Cargo House, you might want a sandwich from Pete’s Super Submarines. Oops, we mean at Subway! Well, initially the establishment took that name when it was founded by Fred DeLuca at the age of 17 and financed by Peter Buck in 1965, precisely for his submarine bread (or sub). But it was in 1974 that the restaurant was renamed, becoming a global franchise.

Which of these brands is your favorite? Do you know of another company that had its original name changed? Tell us!