This is Pepco, the low-cost fashion and home store that arrives in Asturias to compete with Primark

The Polish chain Pepco, dedicated to clothing and home products at affordable prices, has already landed in Asturias. Opening its first store last month andin the shopping center The Prades in Oviedo, will soon add the opening of a new location in ParqueAstur (Corvera). As can be seen already announced in the shopping center, the store will occupy the old Cortefiel location, a space that was used during the pandemic to vaccinate thousands of people in the Avilés region against covid.

What is Pepco?

Pepco, which already has a good number of stores in Spain (mainly in Madrid and the Levant) is a fashion and home chain founded in Poland in 2004. Since then, it has not stopped expanding and, today , already has more than 2,000 stores in a dozen European countries. Low-cost clothing and home products are its main business, which is why many compare it to Primark. “We are a European chain of stores that offers clothing for the whole family and household products at the lowest prices. We have become one of the best-known chains of children's clothing and a leading supplier of decorative items,” they explain in their Web page.

Christmas campaign

As can be seen in its brochure and on its official website, Pepco is clearly committed to gain a foothold in the Christmas clothing market and home decoration on these important dates. Christmas sweaters, pajamas for the whole family and decorations to keep the house in line with the latest trends are the absolute stars these days. Hence the importance of your arrival in Asturias taking place precisely on these important dates.