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Cassey Ho is a popular American fitness blogger and trainer. She has more than 1.5 million followers on her Instagram profile. Of course, it’s not a small amount, but it doesn’t compare to, for example, Kim Kardashian, who has a whopping 149 million. So, faced with this huge difference, Cassey began to question herself about what makes the profile of stars like Kim different, so she started a true scientific research to break the algorithm code of famous bloggers.
We, from awesome.club, we like the Americana’s analytical approach and we decided to present her project to you in this post. The subject of Cassey’s study was how top influencers emerge. If you want to learn the secrets of the popularity of these internet figures, which go far beyond appearance, come with us and read this post until the end. And, of course, at the end a bonus awaits you with more tips.
“Guys, I cracked the Instagram beauty standard,” Cassey Ho told his followers.
To find the result, Cassey analyzed the 100 most popular profiles on the social network for two weeks.
Ariana Grande ranked 1st in the number of followers on the social network (already 165 million).
The American analyzed 22 criteria for the perfect appearance (hair color, neck length, face shape, eye color, clothing size, age and so on)
Selena Gomez is the 2nd most popular on Instagram.
Cassey came up with the result that, on average, the most popular girls are 22 years old — 75% of them have brown eyes
The third place in the list of the most popular Instagram stars is the owner of honey-colored eyes Kim Kardashian.
Other criteria for having a successful profile on the social network include an average height of 1.70 m and dark hair
Beyoncé’s looks fit just about every parameter.
Most Instagram stars have a body shaped like a guitar. Small nose and full lips are also one of the criteria observed by Cassey
All popular bloggers have similar parameters.
After carefully studying the profile of celebrities, Cassey Ho began to practice what he learned
The trainer wondered how her appearance would change if she became more of an “Instagram girl”. The result is a little blogueirinha ready for a selfie.
The “edited” image was not very similar to the original
Even Cassey’s athletic figure didn’t fit the mold of top influencers. The waist should be thinner, the hips wider and the chest bigger…
In her new photos after the study, the result was impressive, it didn’t even look like Ho. His followers were stunned by the result.
After the study, Cassey realized that popularity is not worth such a radical change.
The whole experiment can be seen on the girl’s YouTube channel.
This little research helped Cassey love herself more, as well as her “imperfect” photos. Of course, with a new look, Ho could gain 100 times more likes on Instagram, but she would lose something very important — her personality.
So, as a result of the study, the girl advises all women to love themselves, and not change in order to look like someone else, since everyone is beautiful in their own way.
Bonus: How to become famous on Instagram without changing your appearance?
The secret to social media popularity wasn’t just explored by Cassey Ho. The subject has been studied by other bloggers and even scientists. Everyone is sure that the secret to success on social networks is not only in appearance, but also in many less obvious factors. For those dreaming of millions of followers, here is some advice:
Create a second account. Many stars have a public profile and a page that is closed to friends only. The second profile is used for random photos. In the main account there will only be photos considered “model type” that will represent the owner’s profile with the function of gaining more likes. This strategy will help to avoid emotional burnout and you will be able to share more intimate moments with your friends and the “not so great” photos and treat the public profile as a “job”.
Take pictures with something blue. The researchers noticed that images dominated by this color receive 24% more likes.
These two photos were posted on the same profile. As you can see, blue even defeated the kings of Instagram — the cuddly kittens.
Use filters on your photos (Mayfair is considered the best). Statistics say that images with filters get 21% more likes.
Images showing the face are 35% more popular.
Post at specific times. The researchers say that Fridays from 9 am to 1 pm are suitable for travel photos, Thursday at 4 pm is the best time to talk about education, and that it’s best to write about technology on Monday at 2 pm. Famous food photos are more likely to be liked on Friday, between 2 pm and midnight.
Add geolocation. Your post will have a 79% chance of being seen.
Choose a warm color scheme. Such posts receive more comments.
What is your favorite Instagram profile? Why exactly do you like him? Let’s continue to find out the secrets of popularity in the comments.
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