Meet Marina Cristofani, the pharmacist who is a TikTok sensation –

Anyone who loves learning about skincare routines and the best products to take care of their face must have stumbled across Marina Cristofani on the social networks. One TikTok phenomenonwith more than 776 thousand followers, the pharmaceutical company has gained space in the online world with informative, quick and enlightening content about skin care.

“I always believed that knowledge was not just for people with financial and/or intellectual capacity”, tells the Curitiba native to . “Knowledge belongs to everyone and for everyone. I consider it easy to understand technical terms and translate them in a way that other people, outside the technical area, can understand.”

Marina specializes in cosmetics development and uses her professional background to explain the correct functioning of products we use every day and even the exact order for effective skincare (from the most liquid to the most oily, always!).

“Since 2020 I have been mulling over the idea of ​​exposing everything I learned in a technical way, but also empirically, but I was very afraid of how the internet would receive me”, he reflects. “As I’ve been through a lot of issues, there’s a desire in me to be able to help (in any way) people who are going through similar things. That was always my biggest motivation. Helping people.”

@marinacxv

What you really need in your skin care routine. #basico #rotinaminimalista #skincare #pele #cuidadoscomapele #rotinadeskincare #skincareminimalista #hidratacao #cleansingoil #protetorsolar #hidratante #protecaosolar #limpezadepele

♬ Chill Vibes – Tollan Kim

SKINCARE QUESTIONS? WE HAVE

With her videos on TikTok and content for Instagram (where she has more than 100,000 followers), Marina takes advantage of the best source of content: her own audience. She uses the doubts of people who accompany her work to explain how cosmetics work and their effects on the skin and even how to make the most of the products we have at home.

For her, the lack of information on the subject and on the skin itself is the greatest difficulty that her public encounters in this care process, as well as the lack of understanding about how the skin works and the exaggerated way in which cosmetics tend to be used. advertised and sold.

“Excessive consumerism with the miraculous promise of skin that is always perfect and always young makes people get lost and don’t know how to choose what is really necessary”, he explains.

@marinacxv

How to properly wash your face with cleansing oil #cleansingoil #skincare #sabonetefacial #rotinadeskincare #cuidadoscomapele #pele #rotinanoturna #limpezadapele #pelelimpa

♬ original sound – Marina Cristofani

This is one of the reasons that led Marina to specialize in cosmetics: her postgraduate idea was to have her own brand focused on product quality instead of marketing, in order to facilitate this process of understanding and choosing.

“Understanding what each component does empowers you to choose what’s best for your skin,” explains the expert. “Sometimes a compound works with some skin types but not with others. Knowing what each asset does brings the slightest security that your issue can be resolved.”

This is because it is common for beauty products to make many promises, but to be produced with a formulation that does not deliver all these potentials – a result of the way the components behave with each other, the so-called pharmacotechnics.

@marinacxv

I feel like you guys have to do what makes you happy 💙 #skincare #skincare #skin #kincare routines #bath #water

♬ original sound – Marina Cristofani

SKINCARE SOLUTIONS? WE ALSO HAVE

What Marina realizes is that understanding how the skin works is an essential point of the care routine. For this reason, she makes a point of always reinforcing concepts like this with her content – ​​including on why to moisturize the skin when it is still damp and replace the traditional facial soap with a cleansing oil.

For her, a common mistake people make in skin care is using very strong actives in the belief that this skin is aged, acne-prone, oily or too dry.

@marinacxv

On how to boost your hyaluronic acid #acidohialuronico #creme #hidratacao #skincare #skincareroutine #rotinadeskincare #cuidadoscomapele #rotinadecuidados

♬ Pure Summer – Official Sound Studio

“The search for ingredients always in very high concentrations and/or ingredients that are extremely abrasive grows every day, as if more was better. Not always,” he explains. “I also see the quest for miracles – people expect miracles from products. You have to understand that the skin is affected by hormones, internal and external issues. It’s not every day that the skin looks like the cover of magazines. Bringing this more affectionate look to the ‘defects’ (which have no defects at all) is an excellent step to avoid this paranoia of the perfect sold by the media.”

With that, what she really hopes for with her work on the internet is to be able to inspire people to really take care of themselves, in all areas: whether saving money by avoiding unbridled consumerism, saving the planet from the exaggerated production of waste or choosing more assertive and mild to resolve simple issues.

@marinacxv

Skincare correct order of application

♬ GOOD VIBES – Ellen Once Again

“I’m not talking about pathological issues, which often need ‘stronger’ products and which must be prescribed by professionals, but, above all, I want to inspire people to look at themselves with more affection, with more love”, he says.

For her, cosmetics are tools that help in daily dealing with the skin, but they are not the solution for anyone’s life. “The daily care of having that moment of looking at yourself, feeling your skin, is what matters most to me. That’s what moves me the most.”