How a polka dot dress from Zara became a viral hit around the world

Every season there are pieces that become a trend in the fashion world. This year, one of those trends was a white polka-dotted dress by fashion giant Zara, which was a big hit with women.

O awesome.club decided to find out why this dress has a legion of fans, and even an instagram account dedicated to it. Follow!

The polka dot print can rightfully be considered classic. And this year she returned with everything in a simple and elegant dress from Zara’s summer collection. Fashion magazine director Laura Jordan Thanks, called the polka-dot dress “democratic fashion in action.” According to her, women are tired of bright and very sensual colors. It’s time for more romantic outfits that combine comfort and practicality. The piece is lightweight and fits most women, due to its versatility and affordability, which are also the reasons that made it such a success. The fact that it is accessible to everyone has also influenced its popularity as it is not just worn by celebrities, royals or influencers, but by everyday women.

Finally, the great success of this play is also due to the great support it received on social networks. Elizabeth Paton, columnist for the The New York Times, noted that social networks have changed the rules of fashion: by wearing this dress, in addition to being at the height of street fashion, you identify with other fans of this trend. Coats, suits, jackets, elegant shoes and accessories also help to enhance this piece and spread this fashion.

The creator of the dress’s fan page is designer Faye Oakenfold. In an interview, she said the dress caught her eye when both the artistic director and makeup artist came to the studio with the same model. Faye took a photo and posted such an embarrassing moment on a stories on Instagram, and started getting responses from followers all over the world, that’s when she realized that “polka dots” fashion was already present all over the planet🇧🇷

Women who follow this trend can be found everywhere: on the streets, on the subway, in stores, pharmacies, restaurants and universities. What could have become a nightmare fashionhas become a trend which brings together women from all over the world. On social networks, several hilarious records of several women wearing the same dress in the same place, manicures based on the model’s print, and even memes with the participation of several women with the same dress, began to appear. Some fashion magazines even took advantage of the trend to throw a charity party with a “polka dot print” theme. However, many were wary of the gown’s success. For example, journalist Sophie Benson expressed her fear that if start a hunt to take pictures of women who were wearing the dress.

Judging by the Instagram account, for the owners of the polka dot dress it is possible to get involved in all kinds of adventures.

It’s not the first time that a piece of clothing has become so popular that it’s earned its own Instagram account. Fans of the leopard print skirt and black and white coat also have their accounts.

Brand representatives did not comment on the success of the dress, however, as soon as the piece was sold out, it was quickly reposted on the website.

Of course yes! Or not. It depends on how much you’d like to join the dress’s legions of fans. On Zara’s website, the polka dot dress costs $39.99. If you’re not shy about wearing off-brand clothing and don’t want to pay dearly for the Zara version, there’s an alternative: from China, it’ll come to you for 16 dollars (approximately 67 reais).

At the end of the summer, Zara released a new version of the polka dot dress: now the viral piece is also available in a black and white version. Although the model is only available in Zara catalogs in Australia, New Zealand, South Africa and Latin America, it will soon be available in other regions.

What do you think, is the success of the polka dot dress justifiable? Tell us in the comments.