HEURA LIDL | Lidl adds “Heura” to its catalog: the German supermarket brand is committed to veganism

Since then the supermarket chain has tried to be a little original in its proposals. In this sense, household appliances have become a must among its customers. It is not in vain that all those who come to do their daily shopping almost end up finding something that convinces them on the shelves where food is not sold. In this sense, Lidl brochures have become the most sought after. Who more or less searches in these publications for things to give both at Christmas and on other special dates such as birthdays.

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Well now, the German supermarket chain seems to want to start betting on veganism. And it does not do so out of ignorance, but rather incorporates one of the most powerful companies nationwide in this type of food. We are talking about “Heura”, a company that, “in addition to offering 100% vegetable products, we are 100% Mediterranean. What do we mean? Our products breathe heritage and Mediterranean gastronomyThat is, we use high quality ingredients such as olive oil, they are clean label, they have high nutritional values ​​and an incredible flavor.”

But what is Heura?

“Heura is a plant that expands rapidly, filling the world with life, nature and color. That is what we were looking for when we created the brand. Our first client was a small store, in the Poblesec neighborhood in Barcelona and currently we are in more than 10 countries and we continue to grow at a dizzying pace. And this is just the beginning, we have come to revolutionize the current food system with a lot of plant-based meat,” according to the company.