Color psychology and the choice of stones in jewelry

Color Psychology is a study that seeks to understand human behavior in relation to colors. In this way, this area of ​​psychology analyzes and defines the effects that each color generates on people, such as changes in emotions, feelings, the creation of desires and much more.

The German Johann Wolfgang Von Goethe who created the “Color Theory” as we know it. According to the scientist, color does not only depend on light and the environment, but also on the perception we have of the object.

The identification of tones is subjective, that is, emotional, but the effects of colors are universal.

Warm colors like red, yellow and orange are dynamic and stimulating. Cold colors (blue, purple and green) have calming properties, are soft and static.

In this post we will talk a little about the meaning of colors and what they represent!

On the website of We have many pieces with stones of the most varied colors and after reading this post you will be able to choose the zirconia that most identify with.

Vred:

Symbol of passion, it is the hottest color and symbolizes vitality.

Orange:

Joy and youth are the words that define this color, it translates confidence and optimism.

Amarelo:

Bright color, yellow is the symbolism of divinity in various cultures, motivating joy and creativity and can even alleviate the feeling of tiredness.