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7 Secrets That Helped Steve Jobs Achieve His Goals

Steve Jobs, one of the founders of Apple, died in 2011, but he will always be remembered as a very successful businessman. Maybe you consider that he was just a lucky person, but that’s not the truth. Jobs put into practice some tricks that were useful on his path towards fortune, provided largely by selling devices that enchant many people. We are certain that, by making use of these strategies, anyone can see their own life take a positive turn.

O awesome.club enjoys learning from people who leave their mark on the world we live in. That’s why we’ve put together seven rules that led Steve Jobs to success. With them, you can also conquer everything you want!

1. Show your emotions

“He was obsessed with talking. After some time, I started to observe him better, because I was fascinated with the passion he transmitted”.

Wynton Marsalis, American trumpeter and composer

Emotions, faith in a given product and passion are fundamental for someone to be able to sell and inspire other people in their desires. And this was very exploited by Jobs. Memorable performances were part of his main feature.

He believed in his product, and his inspiration was passionately passed on to others. The strategy has always proved effective. For example, the entrepreneur could spend hours talking to advertisers, giving them detailed ideas. All of this helped Apple create emotional commercials, and the company became something much more than just an electronics producer.

2. When making a decision, be guided by speed

“In most companies, certain decisions would have dragged on for months. Steve solved it in half an hour.”

Jonathan Ive, Senior Vice President of Design at Apple

Steve Jobs didn’t hesitate when making decisions, especially when it involved creating new products. In a big business like Apple, there’s often no time to overthink things, and Jobs understood that perfectly. He valued time, so he tended to listen more to his intuition than the data obtained by the marketing department. For example, Jobs immediately decided that the first iMac would be released in rainbow colors, and the idea was very successful in the market. Of course, Jobs made mistakes at times, but he soon worked to correct them.

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3. Be honest under all circumstances

“If something is not going well, I talk personally with the person in charge. Being honest is my job. I know what I’m talking about, and I’m usually right. I created such a culture of communication. We can get to be rude to each other. Everyone can say that I am a bad person, but I will respond in kind.”

Steve Jobs

People liked Jobs’s ideas because he always presented them sincerely. To know how to solve problems, you need to call things by their name. Otherwise, it will be difficult to understand each other and achieve goals. This rule was always applied by the founder of Apple. He was so sincere that he could be rude.

When Jobs returned to Apple after a period away from the company, the company was releasing many products, but they did not have a common vector. The businessman gathered his directors and went on stage. He was dressed simply: in sneakers and shorts. He asked what was going wrong, but no one could answer correctly. “It is our product. What’s wrong?” Jobs insisted. “The products are a disaster! There is no passion involved!”, she screamed at the end.

4. Earn respect through hard work

“Remembering that I’m going to die soon is the most important tool I’ve ever encountered for making the best decisions of my life.”

Steve Jobs

Success does not come by itself: behind success stories there is always a lot of work involved. And Steve Jobs was an outstanding worker. Upon returning to Apple, in 1996, he needed to work from 7 am to 9 pm every day, since, in parallel, he was still running the Pixar production company. Jobs was constantly motivating people to create products they were proud of and made consumers want to buy. Soon, the company began to become increasingly successful and to gain worldwide respect.

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5. Do everything possible to achieve a goal

“Jobs would shut up and ignore uncomfortable situations.”

Walter Isaacson, American journalist

For Steve Jobs, there were practically no impossible goals: his actions were firm, and he did everything in his power. In many cases, he took risks and dared to do what other people avoided.🇧🇷 Thanks to his stubbornness, Jobs won his first job, at Atari: he arrived at the interview and said that he would only leave if he was hired. And it turned out to be.

When he couldn’t act directly, Jobs simply took a stand-by position, uninvolved. For example, after moving with his family to a new house, the entrepreneur thought of demolishing the old house to build a property with a garden of fruit trees. However, the community was against it, claiming that it was a historic building. Jobs couldn’t think of anything better to do than wait for time to do its part, deteriorating the property and leaving it totally uninhabitable. The issue eventually resolved itself.

6. Stay on top

“Steve ignored my complaints and said we needed money to invest in half the movies and review the deal with Disney.”

John Lasseter, Animator, Director of Pixar and Walt Disney Studios

Steve Jobs was not content with success. Even at the height of his fame and wealth, he continued to work hard. After the success of the animation Toy Story, decided to trade Pixar stock on the Stock Exchange. Some colleagues and investors tried to convince the entrepreneur that the plan would fail, and that it was better to wait until the release of the second film from the studio, but Jobs put his foot down. He was sure he needed to act while the company was at its peak. And Job was right: he won the case, Pixar became independent, and the value of the company multiplied.

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7. Not setting limits

“Steve has no limits, he is not like most people, who regulate their own attitudes”.

Mike Murray, Chief Marketing Officer at Apple

Many new and ingenious things would not have been invented if people could not think “outside the box”, always thinking according to a pattern. Steve Jobs did not idealize anyone, he knew no limits. Yes, he always listened to the advice he was given, but he made his own decisions, often surprising other people. This didn’t make your life easier, but it helped you achieve goals that many people didn’t even dare to pursue because they considered it impossible. This is probably one of the main secrets to his dizzying success.

What did you think of Steve Jobs’ tips for achieving your goals? Are you willing to put any of them into practice? Comment!

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