13 Logos That Almost Nobody Knows Meaning

A logo is the face of a company. Just by looking at a familiar symbol, we unconsciously associate it with certain products or services and form a mental image, in some cases positive, in others, negative.

That’s why designers are especially careful when creating, looking for something that is not only simple and memorable, but also has a certain different connotation.

O awesome.club shows the secrets behind the logos of well-known brands around the world.

Airbnb’s internet service, which specializes in renting houses, apartments all over the world, chose a very strange logo to represent it, similar to a clip. However, the emblem has a much deeper meaning than it first appears. It contains up to 4 elements: the head of a small man, which symbolizes the users; the geolocation icon, which indicates the place where the accommodation is located; the heart, signifying love; and all these symbols combine into the letter A, by Airbnb.

The American website TripAdvisor allows travelers from all over the world to choose which hotel to stay in, which restaurant to eat at, which airline to use and even which tourist attractions to visit, all thanks to the comments of other users. Its logo is shaped like an owl, which represents wisdom and knowledge, but its eyes symbolize the choice made by the traveler. Green indicates that it is worth following and red refers to the opposite.

The international payment system MasterCard decided to bet on the psychology of colors in its logo. Red signifies courage and passion for action and also gives a sense of joy. Intense yellow indicates prosperity. The company believes that these qualities are necessary for a person to be able to be prosperous and that is why the colors merge.

American computer company Dell highlighted the letter E in its logo for a reason. The founder of the corporation, Michael Dell, wanted to convey the meaning of the popular expression “turn the world on its ear”, which means something like “doing something in a different and innovative way”.

National Geographic, which is present in 171 countries around the world, has a yellow rectangle as its logo. The figure symbolizes a door that opens to the world of knowledge about nature, science and culture. The color wasn’t chosen accidentally either; it is a metaphor for the sun, which lights up the whole world and is a source of strength and energy.

The British mobile phone company chose to use a mysterious hook as a logo, which resembles a headphone jack. But actually they are quotes. In this case, the open quotes symbolize the beginning of a conversation. Therefore, the designers wanted to show that with Vodafone, users can literally chat all the time.

Candy maker Haribo is known for its gummy bears that both kids and adults love. The company name came from the founder himself. He combined the first two letters of his first and last name (Hans Riegel), adding the first two letters of the name of his hometown of Bonn, Germany. Initially, Hans sold candy at a fair, where it was common to see performances of real bears dancing. Inspired by this, he decided to create the candies in the shape of this animal.

Initially, the Russian car manufacturer cooperated with the American Ford. The company not only copied the models of the foreign manufacturer, but also decided to make a similar logo. So, for example, the letter G (Г) was made in the same style as Ford’s F. And the deer appeared in the logo because that animal is on the flag of Nizhny, the city northeast of Moscow where the factory is located.

The arrows in the first and last letters of the fast food chain’s logo exist for a reason: they represent the entrance and exit to the subway. The company decided to show that you can eat a Subway while walking. The logo colors also have a meaning. Green symbolizes support for a healthy diet by offering products corresponding to it, and yellow indicates the joy one gets from life, optimism and fun.

The renowned comic book company rebranded in 2016 and changed its logo. Fans were outraged and demanded the return of the old, familiar emblem. However, they had no idea how much was hidden behind that blue inscription. Company co-editor Jim Lee explained the meaning of the new logo on his Instagram account: “The sharp corners represent the power of various characters: the S of Superman, the WW emblem of Wonder Woman (Wonder Woman) and the Batman logo.”

The famous navigator’s logo has a fox hugging the Planet. What if we say it actually represents a red panda? The fact is that most people literally translate the word “firefox” from English as “fire fox”, but actually “firefox” is an English translation of the Chinese nickname of the red panda.

In this way, the company wanted to demonstrate its uniqueness, as this type of animal is very rare and in danger of extinction. In 2010, the US branch of Mozilla Firefox even took in 2 pandas and took responsibility for their lives.

The rum producer didn’t want to scare off his customers with his logo. There is a legend that the company, for a long time, could not create an emblem for its products, but one day, the founder’s wife saw a bat in the distillery. The woman considered it to be the sign of heaven and decided that this animal should be represented in the logo. In addition, in Cuba, the place of origin of this drink, this animal is considered a symbol of health, luck and union.

If you look at the Orbit Candy logo, you can see that the capital letter ‘O’ is divided into 2 parts, one light and one dark. In the background, you can see a stylized image of the orbit. So it is clear that the letter symbolizes day and night, that is, the orbital motion of the Earth around the Sun.

The Italian sportswear manufacturer put a man and a woman sitting back to back in its logo. However, if you cover the upper part of the image, you will be able to see a girl’s legs in a very provocative pose. It is still a mystery if the creators of this logo made the design with double meaning or if it is just consumer speculation.

Which logo surprised you the most?