The conflict between parents and children has always existed, remains today, and perhaps will persist forever. Representatives of the older generation hardly understand modern youth and often consider them reckless: they do not stop to think about their own future, do not buy cars or apartments. Nowadays, young people choose a different lifestyle and, if you look closely, you can find a kind of wisdom in it.
We, from awesome.club, we decided to investigate what young people today don’t buy anymore and understand why. Our research resulted in a list that can safely be considered age-tested.
Camera
The world camera market is going through a very complicated phase. There is still demand for professional and semi-professional equipment, but not for regular cameras. The reason is the question of the quality of cameras built into modern smartphones: it has reached such a high level that popular personal cameras of the past can no longer compete with them.
TV
Young people progressively give up television. They don’t want to waste their time watching TV shows. The format and method of obtaining information has changed dramatically: it is required here and now. Television, unlike the Internet, cannot handle this challenge.
In addition, young people prefer not to waste money on television. A functioning TV can significantly increase the bills. Another detail, the device itself is quite expensive. Increasingly, a notebook is taking over the function of transmitting and displaying visual information.
GPS navigator
Smartphones successively replaced not only paper maps but also GPS navigators. Why have multiple devices when you can have it all in one?
Portfolio
We are increasingly opting for payment by card or using a smartphone. Everything indicates that this trend will continue: specialists assume a new wave of reduction in banknotes in circulation. That’s why before buying a new wallet, it’s better to think about whether we really need it.
Aquarium
Keeping an aquarium at home requires a lot of effort, time and money. Also, to appreciate a picturesque aquatic panorama, it is necessary to learn a lot about soil types, equipment and maintenance procedures. Another thing, it is crucial to clean it frequently, observe the thermal regime of the water and feed the fish a good quality feed. The pace of modern life makes the task of keeping an aquarium almost impossible.
Iron
A survey carried out in the United Kingdom revealed that approximately half of young people between 25 and 39 years old do not know how to use an iron. Marketologists face a major challenge in figuring out how to sell to young people the equipment their parents cannot imagine life without. As an alternative to irons, steam generators are being offered, which are easy to use and take up little space.
personal car
For decades, the car has become an important, necessary and status thing. But the new generation has its own priorities, being less stubborn when it comes to spending money on a personal vehicle. Young people are not so happy to drive, but just want to get from point A to point B quickly. This is why public transport, taxi apps, carsharing services, scooters and bicycles have become more popular.
training apparatus
The time when almost all of us dreamed of having an exercise bike or a treadmill in our own house seems to be behind us. Often, home training equipment is used for anything but exercise. In addition, the high cost and dimensions of the device are two more disadvantages. Enrolling in a gym is much more affordable and will be a much fairer investment to acquire the body of your dreams.
“ceremonial” clothing
Young people buy less “ceremonial” clothes that can be used only once or a few times. Being pretentious is going out of style: the simpler the better. One of the principles of conscious consumption is a basic wardrobe, in which things match each other and allow for various combinations.
print magazines
The publishing industry is also going through a tough phase: magazine sales decline by an average of 9% annually. In current times, any information is available and more accessible online. Magazines also have an additional problem: what to do with them after they are read? Publishers are doing their best: they attract attention with bright covers, publish exclusive materials about celebrities. But statistics say that each year it becomes more difficult to generate interest in print magazines.
Bell
Bells are also a thing of the past. Visits are no longer so unexpected: guests notify of the visit via a call or message. Merchants stopped coming to our house and are now using other sales channels. All this makes doorbells unnecessary and we don’t buy them.
purchased real estate
The very concept of owning an apartment or a house is gradually losing its popularity. Property prices are very high and continue to rise. Another reason is that the lifestyle has changed: representatives of the new generation are more mobile than their parents. They move often, travel a lot, preferring multiple places to sticking to one.
printed books
In the past, printed books were a kind of valuable asset: people queued to obtain them, and some books could only be found in the library. Now the contents of all the books in an entire library can fit on your smartphone’s memory card. Instead of wasting time in queues, just go to a website and get an electronic copy. All electronic books in the world are always at hand, do not take up physical space and do not collect dust. All this makes them much more practical than printed books.
Perhaps you too have already stopped buying some things that were very common before? Add them to our comment list!
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