This is the brand that manufactures Mercadona's famous white label rice pudding

The white label was very popular during the 90s in Spain. When the supermarkets and hypermarkets with a presence in our country realized that consumers were more interested in the product than the brand behind it and that above all they sought to compete on price from the large food distribution chains. Agreements were reached with manufacturers of all kinds so that products could be sold under the supermarket's generic name and their price could be considerably reduced.

The impact of this type of campaigns was such that many of these brands launched campaigns calling for responsible consumption. We all remember in television advertising from the 90s that “our brand does not manufacture for other brands”. A classic that tried to highlight a specific brand.

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The truth is that during the first years of 2000, the economic improvement made many consumers put aside these white brands, but only a decade later, with the new crisis that took place after the collapse of brick, the habit of consuming these types of brands. In supermarkets like Mercadona, the vast majority of their products are their own brand: Deliplus or Hacendado have therefore entered our pantries through the front door, leaving almost no room for other products.

But, knowing that there is no food chain in our country that has factories of all types, the consumer almost always asks: Who makes the white label products I buy? In the case of the Hacendado, for example, this question is often repeated a lot with fresh pizzas, which are a highly in-demand product and which for many homes solves a last-minute dinner.

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But also with desserts. Days ago, a well-known website revealed who makes Mercadona's white label rice pudding. Is about La Serna de Iguña, a company from Cantabria.