Rihanna is turning the fashion world upside down by emphasizing all types of silhouettes

If you think of Rihanna and music umbrella (ella, ella, ê, ê, ê) starts playing automatically in your head, know that nowadays the artist is standing out in very different areas. The muse has been revolutionizing the beauty and fashion industry since 2017, when she launched her cosmetics brand, Fenty Beauty, which raises the banner of diversity and female self-esteem. Two years later, the fashion show for his new brand of lingerieSavage X Fenty, is being considered a true revolution in the sector.

Didn’t you know this side of the singer? So keep the awesome.club, because we can’t wait to tell you why Rihanna is making fashion history. Follow!

With so much success in her music career, Rihanna came to experience all that was best in the world of beauty, but she still felt that the industry did not contemplate all skin types. It was with the desire to make “women everywhere be included”, that the artist created the cosmetics brand Fenty Beauty, in 2017.

The company became known for creating inclusive makeup and earned a spot on the magazine’s 25 Best Innovations of the Year list. Teamby creating a foundation with 40 different shades and developing advertising campaigns that celebrated diversity.

In an interview with Team, Rihanna said she was 100% involved in the development of the brand and cosmetics. At the time, the artist said that she liked challenges and made a statement that sounded more like a premonition: “I will continue to have fun and push the limits of this sector”.

Rihanna was pumping with her makeup line in 2018, but it is worth remembering that the businesswoman loves a good challenge. That same year, she launched Savage X Fenty, a lingerie brand that came with the proposal to embrace all body types. Her goal was to celebrate confident and courageous women, offering varied pieces at more affordable prices.

Rihanna’s desire to push the boundaries of the industry was clear during the recent Savage X Fenty show at New York Fashion Week. In fact, the term “fashion show” would not be the most appropriate, as she elevated this concept by presenting pieces of clothing in a way never seen before in the fashion industry.

In addition to a stunning opening show by Rihanna herself, the mega-production featured a strong set, special guests such as transgender actress Laverne Cox, musical performances and supermodels such as Bella Hadid and Cara Delevingne.

Rihanna made history in her 40-minute performance. First, the audience for the show had to stand up, ending the hierarchy of the “front row” of the shows and forcing fashionistas to mingle normally with other guests.

Cell phones were banned, something unthinkable for fashion editors who need to feed their social networks. But of course, some images leaked out, like the powerful performance of Rihanna and her dancers at the beginning of the show.

Another exciting point of the parade, especially for Brazilians, was that funk rocked part of the show. Twenty women, with the most varied bodies, danced to the sound of malokeraa song that features the participation of Brazilian singer Ludmilla on vocals.

Those who were there say that the show was a show of diversity, very different from brands that dominate the sector, such as Victoria’s Secret, which always presented supermodels and their “unreal” bodies. At Rihanna’s show, women of all sizes and skin colors were invited to the party.

The important thing is that that night, in Brooklyn, lingerie became a mere detail. The true protagonist of the parade was the self love🇧🇷

We just want Rihanna to keep breaking standards and exalting all types of beauty. Is that you? What do you think of this more inclusive vision of fashion and beauty? tell the awesome.club in the comments.