Growth in the decoration market opens up good prospects for 2022

The business consultant in the decoration area and columnist for the portal Ingrid Moskalewski talks about the good perspectives that 2022 offers with the heating up of the economy and the good performance of the real estate market last year.

Good prospects for 2022

Ingrid Moskalewski

The year has already started and many people are getting ready to put into practice projects that were waiting for more optimistic days. And here goes the question: How did you or your company plan to enjoy and grow in 2022?

The buoyant economy and the good result of the real estate market in 2021 point to a season of growth in the decoration market and that is why it is important to remember that the results come when we remain focused on what we want to accomplish and, for that, good planning will guarantee that your objective is achieved. Good planning serves to program strategic actions, foresee moments of opportunity or difficulties and even moments to recharge energies and redirect the course.

We should start by defining the main objectives for the year and then divide them into micro stages and distribute them in quarters, defining the actions and intermediate objectives; in this way, it is possible to monitor the scope of actions, evaluate the path and adjust the pace. Another important aspect is to map the seasonality and important dates of the calendar, such as, for example, Casa Cor Paraná, the Milan Fair, elections and even long holidays that will bring positive and negative impacts on monthly production, creating moments for promotions and launches. more suitable. Thus, the commercial plan must cover very broad aspects such as marketing planning, purchases of inputs, production, partnerships and co-participations, hiring and training, which is why a minimum advance of 3 months of planning is necessary to have all these factors in place. coordination and ample productivity.

Moments of pause and rest must be planned so that there is time to recharge energies, personal and unforeseen projects that always happen and will demand your attention. To be able to combine work and personal travel, it is necessary to go even further in advance, reconcile dates, reservations and take advantage of all the time possible. It is usually during these breaks that great ideas and insights for your business emerge, inspirations that can be transformed into improvements and innovations.

A planning is a wish written in detail, with a start, middle and end date. It should be reviewed periodically and adjusted when necessary. It is important to remember that the bigger your goal, the more intense your pace of activities will be and the more aware of the effort required, the greater your possibility of reaching your goal in 2022!

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